![[Featured image] A person holds three brown packages in their arm while looking at their phone. They're standing in a living room.](https://images.ctfassets.net/wp1lcwdav1p1/7bICnKJKxUzwFokvNosxQJ/319321607412fa9f792613dcaa41fafe/GettyImages-1397310210.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Customer Lifetime Value (CLV)?
Customer value is the total amount of revenue that any individual customer represents to a brand. Read more to learn why customer lifetime value is important and how to calculate it for yourself.
June 28, 2023
Article

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