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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Packt

    Applied NLP and Generative AI

    Skills you'll gain: Prompt Engineering, Vector Databases, Retrieval-Augmented Generation, Model Evaluation, Hugging Face, Generative AI, Dimensionality Reduction, Natural Language Processing, OpenAI API, Data Preprocessing, Embeddings, Classification Algorithms, Large Language Modeling, OpenAI, Text Mining, Applied Machine Learning, LLM Application, Statistical Machine Learning, Data Processing, Multilingualism

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Procurement for Governments

    Skills you'll gain: Supplier Relationship Management, Supplier Management, Procurement, Vendor Management, Ethical Standards And Conduct, Purchasing, Business Ethics, Strategic Sourcing, Governance, Social Impact, Compliance Training, Contract Management, Supply Chain, Accountability, Regulation and Legal Compliance, Due Diligence, Risk Management, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Surveys, Interactive Data Visualization, Stakeholder Communications, Presentations, Data Analysis, Data Management, Analysis

    Beginner · Course · 1 - 4 Weeks

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    H2O.ai

    H2O Label Genie Starter Track

    Skills you'll gain: Data Preprocessing, Large Language Modeling, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Quality, Data Analysis, Natural Language Processing, Classification Algorithms

    5
    Rating, 5 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Engineering Data Ecosystems: Pipelines, ETL, Spark

    Skills you'll gain: Extract, Transform, Load, Apache Spark, Data Pipelines, Data Integration, Big Data, Data Processing, Data Warehousing, Data Management, Data Architecture, Database Design, Scalability

    Beginner · Course · 1 - 4 Weeks

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    Arizona State University

    Data Analysis and Visualization with Python

    Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Processing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Python for Data Visualization:Matplotlib & Seaborn(Enhanced)

    Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Scatter Plots, Histogram, Data Visualization, Data Visualization Software, Statistical Visualization, Data Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
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    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    أساسيات تحليل البيانات باستخدام بايثون وباندا

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Matplotlib, Jupyter, Data Visualization, NumPy, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation

    Beginner · Course · 1 - 4 Weeks

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    Alfaisal University | KLD

    الاقتصاد المفتوح | The Open Economy

    Skills you'll gain: International Relations, International Finance, Global Marketing, Economics, Economic Development, Public Policies, Culture, Socioeconomics, Intercultural Competence, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

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    Skillshare

    Canva Thumbnail Design Masterclass: Get More Clicks

    Skills you'll gain: Canva (Software), Content Performance Analysis, Image Quality, Photography, Marketing Psychology, Photo Editing, Marketing Design, Content Creation, Graphic and Visual Design, Driving engagement, Branding, Color Theory

    Mixed · Course · 1 - 4 Weeks

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    Skillshare

    Easy Instagram Reels in Canva: Design & Post

    Skills you'll gain: Instagram, Canva (Software), Web Content Accessibility Guidelines, Social Media Content, Content Creation, Social Media Marketing, Productivity, Drive Engagement, Creative Design, Video Production, Animations, Design

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Applied NLP and Generative AI: Packt
  • Procurement for Governments: Coursera
  • Mixed Methods Research: Bridging Qualitative & Quantitative: Coursera
  • H2O Label Genie Starter Track: H2O.ai
  • Engineering Data Ecosystems: Pipelines, ETL, Spark: Coursera
  • Data Analysis and Visualization with Python: Arizona State University
  • Python for Data Visualization:Matplotlib & Seaborn(Enhanced): Coursera
  • أساسيات تحليل البيانات باستخدام بايثون وباندا: Coursera
  • Using AI & ChatGPT for Content: Research & Planning: Skillshare
  • الاقتصاد المفتوح | The Open Economy: Alfaisal University | KLD

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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