Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Pinterest, Billing, Billing Systems, Advertising Campaigns, Advertising, Payment Processing, Payment Systems, Business Marketing, Social Media Marketing
Intermediate · Guided Project · Less Than 2 Hours
University of Glasgow
Skills you'll gain: Computational Thinking, JSON, Application Deployment, Data Structures, Javascript, Application Development, HTML and CSS, Data Analysis, Code Review, Software Development, Data Visualization Software, Web Development, Web Applications, Scripting, Prototyping, Data Processing, Programming Principles, Unsupervised Learning, Front-End Web Development, Computer Programming
Beginner · Specialization · 3 - 6 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recognizing Others, Team Leadership, Employee Coaching, Team Motivation, Constructive Feedback, Team Management, Expectation Management, Leadership, Professional Development, Internal Communications, Employee Engagement, Communication Strategies, Storytelling, Mindfulness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Real Time Data, Apache Spark, Apache Kafka, Data Integration, Apache Hive, Big Data, Applied Machine Learning, System Design and Implementation, Distributed Computing, Data Processing, NoSQL, MongoDB, SQL, Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Matplotlib, Feature Engineering, Time Series Analysis and Forecasting, Data Preprocessing, Jupyter, Image Analysis, Cloud Deployment, Scikit Learn (Machine Learning Library), Applied Machine Learning, Tensorflow, Amazon Web Services, Python Programming, Data Transformation, Logistic Regression, Machine Learning Methods, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Matplotlib, Financial Data, Exploratory Data Analysis, Pandas (Python Package), Financial Analysis, Data Visualization Software, Statistical Analysis, Data Manipulation, NumPy, Seaborn, Data Analysis, Data Science, Data Transformation, Python Programming, Data Cleansing, Computer Programming
Advanced · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Revenue Management, Cross Selling, Market Analysis, Competitive Analysis, Upselling, Market Dynamics, Financial Management, Price Negotiation, Forecasting, Property Management Systems, Customer Analysis, Business Strategies, Marketing Channel, Business Intelligence Software, Time Series Analysis and Forecasting, Decision Making
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Research, Data Collection, Surveys, Scientific Methods, Research Methodologies, Persuasive Communication, Data Analysis, Case Studies, Information Management
Mixed · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Sales Presentations, Prospecting and Qualification, Persona Development, Sales Strategy, Sales Process, Target Audience, Sales Pipelines, Sales, Lead Generation, Customer Analysis, Email Automation, Prioritization, Customer Engagement
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Presentations, Writing, Layout Design, Copywriting, Music, Content Creation, Branding, Design, Target Audience, Communication
Intermediate · Course · 1 - 4 Weeks