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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Pearson

    Data Science Fundamentals Part 1: Unit 1

    Skills you'll gain: Applied Machine Learning, Data Science, Python Programming, Scikit Learn (Machine Learning Library), NumPy, Computational Thinking, Machine Learning Algorithms, Pandas (Python Package), Data Preprocessing, Data Analysis, Exploratory Data Analysis, Programming Principles, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    Pearson

    AWS Developer: Unit 5

    Skills you'll gain: Amazon CloudWatch, AWS Kinesis, Application Performance Management, System Monitoring, Cloud Applications, Performance Tuning, Real Time Data, Analytics, Amazon S3, Continuous Monitoring, Debugging, Anomaly Detection, Network Troubleshooting, Ad Hoc Analysis, Query Languages

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Product Recommender System: OpenAI Text Embedding

    Skills you'll gain: Embeddings, AI Personalization, OpenAI API, Data Analysis, Generative AI, Exploratory Data Analysis, OpenAI, Data Manipulation, Data Visualization, Data Preprocessing, Python Programming, Dimensionality Reduction

    Intermediate · Guided Project · Less Than 2 Hours

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    Packt

    Financial & Technical Skills for Business Success

    Skills you'll gain: Spreadsheet Software, Financial Statements, Financial Statement Analysis, Financial Acumen, Excel Formulas, Microsoft Excel, Content Marketing, Balance Sheet, Profit and Loss (P&L) Management, Cash Flows, Registration, Web Servers

    Beginner · Course · 1 - 3 Months

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    Coursera

    SQL in Action: Querying, Aggregating, and Joining Data

    Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Gemini for Data Scientists and Analysts - Bahasa Indonesia

    Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Business Intelligence, AI Enablement, Predictive Analytics, Query Languages

    Beginner · Course · 1 - 4 Weeks

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    IESE Business School

    Dominando el arte de escalar y convencer a los inversores

    Skills you'll gain: Entrepreneurship, Business Valuation, Fundraising, Innovation, Presentations, Financial Management, Competitive Analysis, New Business Development, Verbal Communication Skills, Business Strategy, Investments, Market Analysis, Negotiation, Market Trend

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Bayesian Statistics: Excel to Python A/B Testing

    Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Machine Learning, Statistical Modeling, Predictive Analytics, Business Analytics, Data Analysis, Advanced Analytics, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Markov Model

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Innovating with Data and Google Cloud בעברית

    Skills you'll gain: Digital Transformation, Google Cloud Platform, Big Data, Looker (Software), Cloud Computing, Machine Learning, Analytics, Data Management, Data Lakes, Data Storage, Unstructured Data, Data Quality, Business Intelligence, Data-Driven Decision-Making, Customer experience improvement, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

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    University of Minnesota

    Social Determinants of Health: Methodological Opportunities

    Skills you'll gain: Social Determinants Of Health, Community Health, Health Informatics, Health Equity, Health Policy, Research Methodologies, Data Analysis, Research, Public Health, Data Collection, Data Visualization

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Google Cloud Platform, Customer Insights, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    TikTok Videography: Visual Techniques

    Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Storytelling, Cinematography, Content Creation, Editing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Science Fundamentals Part 1: Unit 1: Pearson
  • AWS Developer: Unit 5: Pearson
  • Product Recommender System: OpenAI Text Embedding : Coursera
  • Financial & Technical Skills for Business Success: Packt
  • SQL in Action: Querying, Aggregating, and Joining Data: Coursera
  • Gemini for Data Scientists and Analysts - Bahasa Indonesia: Google Cloud
  • Dominando el arte de escalar y convencer a los inversores: IESE Business School
  • Bayesian Statistics: Excel to Python A/B Testing: EDUCBA
  • Innovating with Data and Google Cloud בעברית: Google Cloud
  • Social Determinants of Health: Methodological Opportunities: University of Minnesota

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