Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Spreadsheet Software, Financial Statements, Financial Statement Analysis, Financial Acumen, Excel Formulas, Microsoft Excel, Content Marketing, Balance Sheet, Profit and Loss (P&L) Management, Cash Flows, Registration, Web Servers
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Storytelling, Data Literacy, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Graphing, Big Data, Programming Principles, Python Programming, NumPy
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Real Time Data, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: MongoDB, Data Transformation, Customer Analysis, Data Analysis, Back-End Web Development, Customer Data Management, Data Processing, NoSQL, Data Maintenance, Pandas (Python Package), Database Design, Data Validation, Financial Data, Data Import/Export, Database Management, Databases, Data Pipelines, Data Access, Query Languages, Performance Tuning
Beginner · Specialization · 1 - 3 Months

University of Virginia
Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Collection, Model Deployment, Data Ethics, MLOps (Machine Learning Operations), Feature Engineering, Data Cleansing, Applied Machine Learning, Data Analysis, Statistical Analysis, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Generative AI, Data Preprocessing, Continuous Monitoring
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business
Beginner · Guided Project · Less Than 2 Hours

Ball State University
Skills you'll gain: Statistical Methods, Probability, Data Science, Probability & Statistics, Statistical Analysis, Probability Distribution, Statistical Modeling, Bayesian Statistics, Statistical Inference, Sampling (Statistics), R Programming, Statistical Visualization
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: AWS SageMaker, Model Evaluation, Applied Machine Learning, Predictive Modeling, Machine Learning, Machine Learning Algorithms, Amazon Web Services, Regression Analysis, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Decision Making, Data Warehousing, Data Strategy, Data Management, Small Data, Data Lakes, Unstructured Data, Business Intelligence, Data Governance, Data Access, Data Literacy
Beginner · Specialization · 3 - 6 Months

DeepLearning.AI
Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning
Beginner · Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Scatter Plots, Health Policy, Environmental Monitoring, Environmental Science, Data Analysis, Health Education, Health Equity, Community Health, Regression Analysis, Systems Thinking, Public Health, Sustainable Development, Health Informatics, Forecasting, Climate Change Adaptation, Data Visualization
Beginner · Course · 1 - 3 Months