Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Gemini, Generative AI, Multimodal Prompts, Google Cloud Platform, Image Analysis, Analysis, Unstructured Data, Data Analysis
Beginner · Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Statistical Methods, Data Analysis, Data Presentation, Team Management, Analytical Skills, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Data Preprocessing, Pandas (Python Package), NumPy, Data Cleansing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data Modeling, Exploratory Data Analysis, Data Validation, Data Maintenance, Problem Management, Data Analysis, Data Visualization, Data Analysis Software, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Sales Management, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dataflow, Data Pipelines, Google Cloud Platform, Real Time Data, Data Processing, Big Data, Advanced Analytics, Analytics, Scalability, Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Security
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Manipulation, Looker (Software), Data Analysis, SQL, Database Development, Query Languages, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Infographics, Process Design, Diagram Design, Business Process, Target Audience, Data Visualization, Content Creation, Timelines, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Infographics, Presentations, Data Visualization, Graphic and Visual Design, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Google Cloud Platform, Machine Learning Algorithms, Machine Learning
Beginner · Course · 1 - 4 Weeks