Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Video Production, Content Strategy, Content Development and Management, Technical Support
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, AI Workflows, AI Enablement, Agentic systems, Automation, Business Process Automation, Real Time Data, MLOps (Machine Learning Operations), AI Personalization, IT Automation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, No-Code Development, Cloud-Based Integration, Business Transformation, Cloud API, Python Programming, Data Analysis, Restful API, API Design
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Workspace, Business Communication, Collaborative Software, Business Solutions, Internal Communications, Communication, File Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Photo Editing, Photography, Design, Design Elements And Principles, Layout Design, Graphic and Visual Design, Content Creation, Storytelling
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard, Data Presentation, Data Storytelling, Big Data, Analytics, Data Analysis, Google Cloud Platform, Data-Driven Decision-Making, Data Storage, SQL, Data Visualization Software, Data Warehousing, Relational Databases
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Query Languages, Data Access, Gemini, Big Data, SQL, Ad Hoc Analysis, Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Data Sharing, Customer Data Management, Data Integration, Big Data, Data Access, Business Intelligence, Google Cloud Platform, Data Visualization, Data Management, Cloud Computing
Beginner · Project · Less Than 2 Hours