• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Business Strategy, Data Visualization Software, Business Analysis, Strategic Communication, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Business, Corporate Strategy, Marketing, Innovation, Consumer Behaviour, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Interpersonal, Developmental, and Evolutionary Perspectives of the Mind

    Skills you'll gain: Game Theory, Human Development, Behavioral Economics, Artificial Intelligence, Psychology, Simulations, Anthropology, Mathematical Modeling, Sociology

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Rutgers MBS: Introduction to Personal Care Science

    Skills you'll gain: Manufacturing Processes, Product Testing, Regulatory Compliance, Personal Care, Product Development, Laboratory Testing, Workforce Development, Packaging and Labeling, New Product Development, Clinical Trials, Quality Control, Entrepreneurship, Consumer Behaviour, Chemistry, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Consumer Behaviour, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Fire Protection System

    Skills you'll gain: Electrical Systems, Construction Inspection, Chemical Engineering, Building Codes, System Requirements, Safety Standards, Hazard Analysis, Hydraulics, Plumbing, Water Resources, Chemistry, Design Specifications, Engineering Calculations, Technical Standard

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    System Dynamics

    Skills you'll gain: Systems Thinking, Simulations, Simulation and Simulation Software, Process Flow Diagrams, Systems Analysis, Complex Problem Solving, Diagram Design, Growth Strategies, Market Dynamics, Business Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    VLSI chip design with CPS for Industrial Applications

    Skills you'll gain: Embedded Systems, Embedded Software, Robotics, Electronic Systems, PIC Microcontrollers, Computer Systems, Internet Of Things, Automation, Control Systems, C (Programming Language), Peripheral Devices, Wireless Networks, Medical Devices, Electric Power Systems, Computer Architecture, Civil Engineering, Cybersecurity, Public Works, Cloud Computing, Electronic Hardware

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Peking University

    悖论:思维的魔方

    Skills you'll gain: Logical Reasoning, Ethical Standards And Conduct, Deductive Reasoning, Psychology, Behavioral Economics, Ancient History, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 1

    Skills you'll gain: Social Sciences, Science and Research, Research Design, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Political Sciences, Experimentation, Anthropology, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
introduction to consumer behavior
market research and consumer behavior (ie business school)
1…697071…98

In summary, here are 10 of our most popular consumer behavior courses

  • اللغة والمفاهيم التنظيمية: University of Illinois Urbana-Champaign
  • Gestión de marca y producto en el punto de venta: UBITS
  • Interpersonal, Developmental, and Evolutionary Perspectives of the Mind: University of Colorado Boulder
  • Rutgers MBS: Introduction to Personal Care Science: Rutgers the State University of New Jersey
  • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
  • Fire Protection System: L&T EduTech
  • System Dynamics: Fundação Instituto de Administração
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração
  • Market Research & Business Intelligence Mastery: EDUCBA
  • VLSI chip design with CPS for Industrial Applications: L&T EduTech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok