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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    Y

    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, Data Ethics, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Specialization · 1 - 3 Months

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    N

    Nanjing University

    心理学与生活

    Skills you'll gain: Psychology, Child Development, Human Development, Culture, Social Studies, Social Sciences, Sociology, Human Learning, Creativity, Empathy & Emotional Intelligence, Mental Health Diseases and Disorders, Behavior Management

    4.8
    Rating, 4.8 out of 5 stars
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    896 reviews

    Mixed · Course · 1 - 3 Months

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    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

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    U

    Universidad de Palermo

    Psicología

    Skills you'll gain: Student-Centred Learning, Psychology, Human Learning, Learning Theory, Creativity, Human Development, Behavior Management, Neurology, Formal Learning, Self-Awareness, Applied Behavior Analysis, Education and Training, Student Engagement, Culture, Molecular Biology, Anatomy, Cognitive Behavioral Therapy, Computational Thinking, Systems Thinking, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    University of California, Davis

    Essentials of Sensory Science

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Food Quality Assurance And Control, Laboratory Experience, Food and Beverage, Consumer Behaviour, Scientific Methods, Systems Of Measurement, Case Studies, Quality Assurance, Physiology, Research Design, Science and Research, Statistical Analysis, Nutrition and Diet, Target Market, Human Factors, Anatomy, Product Development

    4.6
    Rating, 4.6 out of 5 stars
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    68 reviews

    Beginner · Specialization · 3 - 6 Months

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    T

    Tecnológico de Monterrey

    Desarrollo rápido de productos innovadores para mercados emergentes

    Skills you'll gain: New Product Development, Design Thinking, Innovation, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Product Improvement, Needs Assessment, Solution Design, Commercialization, Market Trend, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
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    413 reviews

    Mixed · Course · 1 - 3 Months

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    U

    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    866 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

    4.7
    Rating, 4.7 out of 5 stars
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    200 reviews

    Beginner · Course · 1 - 3 Months

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    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
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    1K reviews

    Mixed · Course · 1 - 4 Weeks

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    D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    973 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Foundations of Positive Psychology

    Skills you'll gain: Resilience, Goal Setting, Empathy & Emotional Intelligence, Emotional Intelligence, Positivity, Smart Goals, Optimism, Research Methodologies, Overcoming Obstacles, Research Design, Productivity, Positive Behavior Support, Cognitive flexibility, Relationship Building, Personal Development, Self-Awareness, Qualitative Research, Research, Empowerment, Psychology

    4.8
    Rating, 4.8 out of 5 stars
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    8.5K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • Responsible Generative AI: University of Michigan
  • 心理学与生活: Nanjing University
  • Marketing Verde: Universidad de los Andes
  • Psicología: Universidad de Palermo
  • Essentials of Sensory Science: University of California, Davis
  • Desarrollo rápido de productos innovadores para mercados emergentes: Tecnológico de Monterrey
  • Gestión de las empresas de alimentación y bebidas: Università Bocconi
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Intro to International Marketing: Yonsei University

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