Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Development Environment, Web Analytics and SEO
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pinterest, User Accounts, Social Media, Account Management, User Provisioning, Information Privacy, Online Advertising, System Configuration, Payment Systems
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Pipelines, Extract, Transform, Load, Dataflow, Data Processing, Scripting, Google Cloud Platform, Big Data, Scripting Languages, Data Migration, Cloud Storage
Intermediate · Project · Less Than 2 Hours

Duke University
Skills you'll gain: Performance Analysis, Performance Measurement, Customer Analysis, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Exploratory Data Analysis, OpenAI, ChatGPT, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Product Knowledge, Sales Strategy, E-Commerce, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning
Mixed · Course · 1 - 3 Months

Skills you'll gain: Logo Design, Canva (Software), Image Quality, Marketing Materials, Graphic Design, Creative Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Analysis, Data Visualization Software, Data Security, Data Integrity, Automation
Mixed · Course · 1 - 4 Weeks