Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Generative AI, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Prompt Engineering, Analytical Skills, Artificial Intelligence, Probability & Statistics, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Wireframing, Persona (User Experience), User Experience Design, User Centered Design, Usability, User Research, Design Research, Prototyping, Miro AI, User Flows, Mockups, Ideation
Intermediate · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Social Media Content, Marketing Psychology, Photo Editing, Content Creation, Marketing Design, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Productivity, Video Production, Drive Engagement, Creative Design
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Management, Cloud Computing, Data Lakes, Metadata Management, Google Cloud Platform, Big Data, Personally Identifiable Information
Beginner · Project · Less Than 2 Hours

Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data-Driven Decision-Making, Data Presentation, Data Storytelling, Data Literacy, Data Analysis, Trend Analysis, Data Ethics, Analytical Skills, Investigation, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Campaign Management, Email Marketing, Advertising Campaigns, Content Marketing, Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Machine Learning Algorithms, Machine Learning Methods, Machine Learning, Model Evaluation, Applied Machine Learning, AI Personalization, Artificial Intelligence, Data Modeling, Supervised Learning, Predictive Modeling, Classification Algorithms, Health Informatics, Diagnostic Tests, Decision Support Systems, Unsupervised Learning, Reinforcement Learning, Data Mining, Regression Analysis, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Data Analysis Software, Analytics, Big Data, Data Analysis, Data Ethics, Deep Learning, Machine Learning, Statistical Analysis, Emerging Technologies, Health Technology, Internet Of Things, Natural Language Processing, Digital Transformation, Technology Solutions, Scikit Learn (Machine Learning Library), Large Language Modeling, Technology Strategies, Performance Appraisal, Agile Project Management
Beginner · Course · 1 - 4 Weeks

University of California, Santa Cruz
Skills you'll gain: Bayesian Statistics, Technical Communication, Data Presentation, R Programming, Statistical Analysis, Statistical Modeling, Data Analysis, Time Series Analysis and Forecasting, Statistical Inference, Sampling (Statistics), Model Evaluation, Probability Distribution
Advanced · Course · 1 - 4 Weeks