Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

American Psychological Association
Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Statistical Hypothesis Testing, Statistical Analysis, Continuous Improvement Process, Data Analysis, Process Improvement, Quality Improvement, Root Cause Analysis, Data-Driven Decision-Making, Regression Analysis, Process Optimization, Correlation Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Data Sharing, Authentications, Web Analytics, Single Sign-On (SSO), User Accounts, Data Access, Drive Engagement, Cloud Development, Customer experience improvement, Dashboard, Role-Based Access Control (RBAC), Registration, Content Management
Advanced · Course · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Pohang University of Science and Technology(POSTECH)
Skills you'll gain: Blockchain, FinTech, Market Trend, Cryptography, Digital Assets, Payment Systems, Financial Market, Financial Systems, Financial Services, Investments, Market Analysis
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Data Processing, Operational Databases, System Monitoring, Scalability, Performance Tuning, Configuration Management
Beginner · Course · 1 - 4 Weeks

Erasmus University Rotterdam
Skills you'll gain: Analysis, Data Analysis, Statistical Reporting, Analytical Skills, Exploratory Data Analysis, Quantitative Research, Statistical Analysis, Statistical Software, Small Data, R (Software), R Programming, Sampling (Statistics), Technical Communication, Research Methodologies, Scatter Plots, Statistical Hypothesis Testing, Data Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management
Beginner · Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Web Applications, Object Oriented Programming (OOP), Application Development, Python Programming, Computer Programming, Programming Principles, Data Science, Data Analysis, Scripting, Data Structures, Debugging, Style Guides, Software Documentation
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: R Programming, Statistical Analysis, Correlation Analysis, Business Analytics, Decision Making, Data Analysis, Unsupervised Learning, Exploratory Data Analysis, Advanced Analytics, Data Visualization, Statistical Software, Dimensionality Reduction
Beginner · Course · 1 - 3 Months

Skills you'll gain: Box Plots, Data Science, Histogram, Statistical Analysis, Statistical Methods, Data Preprocessing, Probability & Statistics, Data Analysis, Data Visualization Software, Bayesian Statistics, Scatter Plots, Scripting, Python Programming, Machine Learning Algorithms, Data Manipulation, Statistical Inference, Regression Analysis
Mixed · Course · 1 - 4 Weeks