Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Data Storytelling, Data Literacy, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Graphing, Big Data, Programming Principles, Python Programming, NumPy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Digital Transformation, Responsible AI, Business Transformation, Data Quality, Business Intelligence, Analytics, Applied Machine Learning, Cloud API
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Statistical Analysis, Jupyter, Data Structures, Data Cleansing, Pivot Tables And Charts, Data Analysis, Data Preprocessing, Exploratory Data Analysis, Python Programming, Probability & Statistics, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AWS SageMaker, Model Evaluation, Applied Machine Learning, Predictive Modeling, Machine Learning, Machine Learning Algorithms, Amazon Web Services, Regression Analysis, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Decision Making, Data Warehousing, Data Strategy, Data Management, Small Data, Data Lakes, Unstructured Data, Business Intelligence, Data Governance, Data Access, Data Literacy
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning
Beginner · Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Scatter Plots, Health Policy, Environmental Monitoring, Environmental Science, Data Analysis, Health Education, Health Equity, Community Health, Regression Analysis, Systems Thinking, Public Health, Sustainable Development, Health Informatics, Forecasting, Climate Change Adaptation, Data Visualization
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Marketing Materials, Branding, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Blockchain, Business Transformation, Governance, Organizational Structure, Strategic Leadership, Emerging Technologies, Business Modeling, Business Management, New Business Development, Social Impact, Innovation, Intellectual Property
Mixed · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Typography, Graphic Design, Layout Design, Visual Design, Design Elements And Principles, Design Strategies
Beginner · Course · 1 - 4 Weeks