• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Generative AI and its Impact on Cybersecurity

    Skills you'll gain: MITRE ATT&CK Framework, AI Security, Cyber Threat Intelligence, Cyber Security Strategy, Cybersecurity, Threat Modeling, Threat Detection, Responsible AI, Artificial Intelligence, Anomaly Detection, Data Ethics, Innovation

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with Minitab: Analyze & Apply

    Skills you'll gain: Minitab, Data Analysis, Statistical Hypothesis Testing, Regression Analysis, Descriptive Statistics, Statistical Analysis, Predictive Modeling, Statistical Modeling, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Connected Sheets: Qwik Start

    Skills you'll gain: Google Sheets, Pivot Tables And Charts, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Real Time Data, Network Analysis, SQL

    Beginner · Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Google Cloud

    Enabling Sensitive Data Protection Discovery for BigQuery

    Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Débuter avec ImageJ

    Skills you'll gain: Image Analysis, Data Analysis Software, Data Analysis, Scientific Visualization, Histogram, Analysis, Exploratory Data Analysis, Software Installation

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Develop Code with Gemini in BigQuery

    Skills you'll gain: Gemini, SQL, Google Cloud Platform, Code Review, Debugging, Prompt Engineering, Big Data

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Classify Text into Categories with the Natural Language API

    Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Classification And Regression Tree (CART), Application Programming Interface (API), Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • C

    Clemson University

    Applied Data Science

    Skills you'll gain: Dimensionality Reduction, Model Evaluation, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Anomaly Detection, Data Preprocessing, Statistical Methods, Data Analysis, Data Visualization Software, Pandas (Python Package), Exploratory Data Analysis, Machine Learning

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Exploration et production de données pour les entreprises

    Skills you'll gain: Statistical Inference, Sampling (Statistics), Descriptive Statistics, Probability Distribution, Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Microsoft Excel, Statistical Visualization, Graphing, Influencing

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Product Reviews Text-based Search - OpenAI Text Embedding

    Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, OpenAI, Application Development, Exploratory Data Analysis, Application Programming Interface (API), Text Mining, Python Programming, Data Analysis, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Google Cloud

    Transformer Models and BERT Model - 한국어

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Transfer Learning, Generative Model Architectures, Text Mining

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apache Spark with Scala: Master Data Building & Analysis

    Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Apache Maven, Real Time Data, Data Processing, Scalability, Data Structures, Object Oriented Programming (OOP), Systems Integration

    Mixed · Course · 1 - 4 Weeks

1…359360361…386

In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI and its Impact on Cybersecurity: Packt
  • Data Analysis with Minitab: Analyze & Apply: EDUCBA
  • Connected Sheets: Qwik Start: Google Cloud
  • Enabling Sensitive Data Protection Discovery for BigQuery: Google Cloud
  • Débuter avec ImageJ: Coursera
  • Develop Code with Gemini in BigQuery: Google Cloud
  • Classify Text into Categories with the Natural Language API: Google Cloud
  • Applied Data Science: Clemson University
  • Exploration et production de données pour les entreprises: University of Illinois Urbana-Champaign
  • Product Reviews Text-based Search - OpenAI Text Embedding: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok