• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Maryland, College Park

    AI for Business Leaders

    Skills you'll gain: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Lund University

    Writing in English at University

    Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Style Guides, Formal Learning, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    836 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Melbourne

    Global Adolescent Health

    Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Policy, Health Education, Health Promotion, Public Health, Socioeconomics, Human Development, Community Health, Mental Health, Child Health, Chronic Diseases, Nutrition and Diet

    4.8
    Rating, 4.8 out of 5 stars
    ·
    126 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Renewable Energy

    Skills you'll gain: Feasibility Studies, Plant Operations and Management, Project Finance, Electric Power Systems, Electrical Power, Energy and Utilities, Engineering, Basic Electrical Systems, Sustainable Technologies, Systems Of Measurement, Project Implementation, Financial Analysis, Market Dynamics, Climate Change Mitigation, Project Management Life Cycle, Construction Management, Emerging Technologies, Project Management, Environmental Issue, Mechanical Engineering

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Negotiation, Stakeholder Management, Intercultural Competence, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Campaign Management, Leadership and Management, Team Leadership, Collaboration, Organizational Strategy, Organizational Change

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Case Studies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Strategic Marketing, Product Marketing, Target Market, Value Propositions, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of London

    Authentic Communication With Confidence And Impact

    Skills you'll gain: Storytelling, Oral Expression, Persuasive Communication, Empathy, Rapport Building, Strategic Communication, Emotional Intelligence, Communication Strategies, Personal Attributes, Public Speaking, Verbal Communication Skills, Communication, Relationship Building, Interpersonal Communications, Target Audience, Non-Verbal Communication, Self-Awareness, Executive Presence, Assertiveness, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    N

    Niel Asher Education

    Strength and Conditioning: Prehab/Rehab Specialist

    Skills you'll gain: Lifting Ability, Injury Prevention, Mobility Assistance, Exercise Science, Train The Trainer, Physical Stamina, Safety Standards, Neurology, Mechanics, Planning

    Intermediate · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…555657…357

In summary, here are 10 of our most popular market research courses

  • The Global Financial Crisis: Yale University
  • AI for Business Leaders: University of Maryland, College Park
  • Optimize Content for AI Visibility: Coursera
  • Writing in English at University: Lund University
  • Global Adolescent Health: The University of Melbourne
  • Target Demographics: Boost Purchase Velocity: Coursera
  • Globalization, Economic Growth and Stability: IE Business School
  • Renewable Energy: University of Colorado Boulder
  • MSc Management: University of Huddersfield
  • Estrategia de marketing: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok