• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP en Français

    Skills you'll gain: Google Cloud Platform, Unstructured Data, Tensorflow, Model Deployment, Applied Machine Learning, Jupyter, Cloud API, Big Data, Data Pipelines, Machine Learning, Natural Language Processing, Image Analysis

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Smart Analytics, Machine Learning and AI on GC - 한국어

    Skills you'll gain: Google Cloud Platform, Unstructured Data, Tensorflow, Big Data, Applied Machine Learning, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Jupyter, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Data Storytelling, Dashboard, Database Design, Data Presentation, Data Visualization, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, IBM DB2, Tableau Software, Relational Databases, Star Schema, IBM Cognos Analytics, Interactive Data Visualization, Microsoft SQL Servers, Regression Analysis, MySQL, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP - Italiano

    Skills you'll gain: Google Cloud Platform, Model Deployment, Unstructured Data, MLOps (Machine Learning Operations), Big Data, Data Pipelines, Cloud Deployment, Jupyter, Machine Learning, Artificial Intelligence, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Comment utiliser le marketing d'influence pour developper votre entreprise Instagram

    Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Communications, Marketing, Social Media Marketing, Social Media, Influencing, Target Audience, Stakeholder Communications, Prospecting and Qualification

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Adobe Express, Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Adobe Firefly, Intellectual Property, Target Audience, Web Content, Marketing Materials, Instagram, Drive Engagement, Target Market, Customer Engagement, Content Strategy, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP 日本語版

    Skills you'll gain: Model Deployment, Google Cloud Platform, MLOps (Machine Learning Operations), Big Data, Unstructured Data, Tensorflow, Cloud Deployment, Analytics, Data Pipelines, Data Preprocessing, Cloud API, Jupyter, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    208 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP em Português Brasileiro

    Skills you'll gain: Google Cloud Platform, Tensorflow, Unstructured Data, Applied Machine Learning, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Data Pipelines, Machine Learning, Jupyter, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Analyst

    Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Data Presentation, Interactive Data Visualization, Project Scoping, Data Visualization, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Prompt Engineering, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Process Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Unilever Supply Chain Data Analyst

    Skills you'll gain: Data Governance, Descriptive Analytics, Data Storytelling, Supply Chain, Supply Chain Management, Demand Planning, Presentations, Data Visualization, Supply Chain Systems, Supply Chain Planning, Transportation, Supply Chain, and Logistics, Process Improvement, Data Management, Data Lakes, Predictive Analytics, Forecasting, Data Analysis, Data Analysis Software, Real Time Data, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    626 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Target Market, Marketing, Sales Strategy, Marketing Planning, Sales Process, Marketing Strategy and Techniques, Sales, Marketing Analytics, Brand Awareness, Business Metrics, Brand Management, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    66 reviews

    Mixed · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…626364…425

In summary, here are 10 of our most popular marketing analytics courses

  • Smart Analytics, Machine Learning, and AI on GCP en Français: Google Cloud
  • Smart Analytics, Machine Learning and AI on GC - 한국어: Google Cloud
  • IBM Business Intelligence (BI) Analyst: IBM
  • Smart Analytics, Machine Learning, and AI on GCP - Italiano: Google Cloud
  • Comment utiliser le marketing d'influence pour developper votre entreprise Instagram: Coursera
  • Social Media Content and Strategy: Adobe
  • Smart Analytics, Machine Learning, and AI on GCP 日本語版: Google Cloud
  • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
  • Smart Analytics, Machine Learning, and AI on GCP em Português Brasileiro: Google Cloud
  • IBM Business Analyst: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok