Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, AI Personalization, Sales Enablement, Sales, Non-Verbal Communication, Company, Product, and Service Knowledge, General Sales Practices, Sales Strategy, Microsoft Copilot, Personalized Service, Value Propositions, Customer Relationship Management, AI Enablement, Responsible AI
Advanced · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Strategic Partnership, Vibe coding, Email Automation, Brand Strategy, Branding, Generative AI Agents, Contract Negotiation, AI Workflows, Closing (Sales), Entrepreneurship, Negotiation, Order Management, Blogs, Product Knowledge, Selling Techniques, Content Creation, E-Commerce, Order Fulfillment, Agentic systems, Logistics Management
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Project Closure, Revenue Recognition, Agile Methodology, Waterfall Methodology, Organizational Structure, Organizational Leadership, Accrual Accounting, Project Planning, Organizational Strategy, Project Management Life Cycle, Business Ethics, Change Management, Cash Flows, Sprint Retrospectives, Accounting, Project Implementation, Financial Statements, Financial Accounting, Project Management
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prioritization, Business Priorities, Forecasting, Resource Allocation, Product Strategy, Data-Driven Decision-Making, Performance Metric, Data Analysis, Analytics, Estimation, Stakeholder Engagement, Benchmarking, Customer Acquisition Management, Project Estimation, Project Planning, Spreadsheet Software, Business Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Automation, Email Automation, Scheduling, Management Reporting, Performance Reporting, Automation, Stakeholder Communications, Report Writing, Scalability, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

CertNexus
Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Talent Acquisition, Training and Development, Compensation and Benefits, Training Programs, Recruitment, Employee Training, Full Cycle Recruitment, Job Analysis, Employee Performance Management, Compensation Management, Performance Appraisal, Job Evaluation, Developing Training Materials, Compensation Strategy, Performance Management, Human Resource Policies, Compliance Management, Regulatory Compliance, Employee Relations, Business Continuity Planning
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months