Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fractal Analytics
Skills you'll gain: Responsible AI, Generative AI, Data Ethics, Artificial Intelligence, AI Enablement, Critical Thinking, Problem Solving
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Branding, Financial Accounting, Marketing, Process Management, People Management, Strategic Marketing, Capital Budgeting, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance
Beginner · Specialization · 3 - 6 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Analytics, Digital Media Strategy, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Generative Model Architectures, Code Review, Data Ethics, Artificial Intelligence, Object Oriented Programming (OOP), Large Language Modeling, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Artificial Neural Networks, Maintainability, Computer Programming, Data Cleansing, Debugging, Problem Solving, Critical Thinking, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Visualization Software, Statistical Visualization, Big Data, Microsoft Excel, IBM Cognos Analytics, Data Analysis, Statistical Analysis, Apache Hadoop, Analytical Skills, Excel Formulas, Looker (Software), Scatter Plots, Tree Maps, Spreadsheet Software, Dashboard, Data Cleansing
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Data Ethics, Data Literacy, Data-Driven Decision-Making, Drive Engagement
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Database Design, Data Processing, Web Scraping, Data Visualization, Relational Databases, Restful API, Web Services, SQL, Databases, Data Visualization Software, JSON, Interactive Data Visualization, Extensible Markup Language (XML), Data Structures, Programming Principles, Data Cleansing, Network Protocols, Data Analysis, Python Programming, Computer Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Human Centered Design, Problem Solving, Critical Thinking, Analytical Skills, Data Science, Complex Problem Solving, Decision Making, Data Analysis
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, LLM Application, Generative AI Agents, Human Resources, AI Enablement, Information Privacy, Human Resource Policies, Employee Surveys, Interviewing Skills, Recruitment, Employee Onboarding, Employee Engagement, Talent Acquisition, Compliance Management
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: MLOps (Machine Learning Operations), Generative AI, Model Deployment, Google Cloud Platform, AI Enablement, Artificial Intelligence, Machine Learning, User Interface (UI), Cloud Computing, Complex Problem Solving, Scalability, Critical Thinking
Beginner · Course · 1 - 4 Weeks

IBM
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, SQL, Unsupervised Learning, Interactive Data Visualization, Supervised Learning, Model Evaluation, Data Analysis, Jupyter, Data Manipulation, Data Literacy, Plotly, Generative AI, Professional Networking, Data Import/Export
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months