Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Marketing Operations, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Performance Reporting, Marketing Effectiveness
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Storytelling, Data Presentation, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Statistical Reporting, Data Analysis, Analysis, Technical Communication, Case Studies, Communication
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Presentation, Data Cleansing, Predictive Analytics, Business Analytics, Financial Analysis, Advanced Analytics, Data Preprocessing, Data Analysis, Technical Communication, Investment Management, Data Manipulation, Model Evaluation, Statistical Modeling, Regression Analysis, Classification Algorithms
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness
Intermediate · Course · 3 - 6 Months

O.P. Jindal Global University
Skills you'll gain: Predictive Analytics, Business Analytics, Data Mining, Forecasting, Demand Planning, Statistical Methods, Data-Driven Decision-Making, Customer Analysis, Data Preprocessing, Regression Analysis, Data Analysis, Dimensionality Reduction, Business Communication, Unsupervised Learning, Market Analysis, Logistic Regression, Classification Algorithms, Artificial Neural Networks
Build toward a degree
Mixed · Course · 3 - 6 Months