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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

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    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Project on Logstash - Large-Scale Logging Mechanism

    Skills you'll gain: Docker (Software), YAML, Containerization, Configuration Management, Data Pipelines, Real Time Data, Debugging, DevOps, Microservices, Application Deployment, Scalability

    4.8
    Rating, 4.8 out of 5 stars
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    14 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Voxy

    Intermediate English: Relaying Information

    Skills you'll gain: English Language, Verbal Communication Skills, Constructive Feedback, Interpersonal Communications, Cooking, Communication, Active Listening, Vocabulary, Language Learning, Grammar, Education Software and Technology, Business Technologies

    Intermediate · Course · 1 - 3 Months

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    Real Madrid Graduate School Universidad Europea

    Trends and Innovations in Sports Media

    Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

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    Salesforce

    Resumen de ventas y CRM

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

    Beginner · Course · 1 - 4 Weeks

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    Starweaver

    GenAI Foundations and AI Agents Development

    Skills you'll gain: Generative AI Agents, Generative Model Architectures, CrewAI, AI Orchestration, Generative AI, AI Workflows, Agentic systems, Prompt Patterns, Tool Calling, LLM Application, Model Deployment, Systems Architecture, Responsible AI, Context Management, Application Deployment, Collaboration, Data Integration, Job Evaluation, Logical Reasoning

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness

    Intermediate · Course · 3 - 6 Months

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    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Brand Management, Campaign Management, Marketing Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Digital Marketing, Branding, Business, Product Lifecycle Management

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    Rating, 5 out of 5 stars
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    12 reviews

    Beginner · Specialization · 3 - 6 Months

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    Google Cloud

    Networking in Google Cloud: Defining and Implementing Networks en Français

    Skills you'll gain: Load Balancing, Virtual Networking, Google Cloud Platform, Virtual Private Networks (VPN), General Networking, Network Architecture, Network Administration, Identity and Access Management, Firewall, Network Security, Virtual Machines

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Market Analysis: University of Minnesota
  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • Project on Logstash - Large-Scale Logging Mechanism: EDUCBA
  • Intermediate English: Relaying Information: Voxy
  • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
  • Resumen de ventas y CRM: Salesforce
  • YouTube Analytics: Optimize Performance: Coursera
  • GenAI Foundations and AI Agents Development: Starweaver
  • Advanced Google Analytics - A Practical Guide: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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