• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estrategias y enfoques en los medios deportivos

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Introduction to JUnit

    Skills you'll gain: JUnit, Unit Testing, Software Testing, Development Testing, Java, Test Case, Integration Testing, Test Automation, Test Driven Development (TDD)

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Kafka for Developers - Data Contracts Using Schema Registry

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, JSON, Java, Docker (Software), Software Versioning

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Loan Officers: Revolutionizing Credit Scoring

    Skills you'll gain: Responsible AI, Loan Origination, Lending and Underwriting, Consumer Lending, Commercial Lending, Loan Documentation, Workflow Management, Generative AI, Regulatory Compliance, AI Enablement, Customer Communications Management, Credit Risk, AI Workflows, Document Management, Financial Services, Business Process Automation, AI Personalization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Test, Learn, Evolve: Usability Testing in Figma

    Skills you'll gain: Usability Testing, Usability, Figma (Design Software), User Experience Design, User Centered Design, UI/UX Research, User Research, Prototyping, Test Planning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Instagram Monetization: Collaborate with Brands

    Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    La evolución de los medios deportivos

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine Blueprints – AI & Game System Architecture

    Skills you'll gain: Unreal Engine, User Interface (UI), Data Persistence, Video Game Development, Game Design, Interactive Design, User Interface (UI) Design, Human Machine Interfaces, Animation and Game Design, System Testing, Development Testing, Artificial Intelligence, Debugging

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Economics of Reforms and Regulations

    Skills you'll gain: Behavioral Economics, Environmental Regulations, Economics, Economics, Policy, and Social Studies, Governance, Financial Regulation, Public Policies, Health And Safety Standards, Bidding, Regulation and Legal Compliance, Banking, Procurement, Innovation, Cost Benefit Analysis

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    New Map for Product Managers: Rulesets for Global Business

    Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Tendencias e innovaciones en los medios deportivos

    Skills you'll gain: AI Personalization, Augmented and Virtual Reality (AR/VR), Live Streaming, Media Production, Media and Communications, Digital Media Strategy, Media Strategy, Revenue Management, Content Creation, Web Content, Brand Management, E-Commerce, Social Media Strategy, Social Media, Community Organizing, Innovation, Data-Driven Decision-Making, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine: Design Cinematic Sequences with Sequencer

    Skills you'll gain: Unreal Engine, Cinematography, Animations, Video Editing, Video Production, Editing, Storytelling, Timelines

    Mixed · Course · 1 - 4 Weeks

1…848586…89

In summary, here are 10 of our most popular consumer behavior courses

  • Estrategias y enfoques en los medios deportivos: Real Madrid Graduate School Universidad Europea
  • Introduction to JUnit: Board Infinity
  • Kafka for Developers - Data Contracts Using Schema Registry: Packt
  • GenAI for Loan Officers: Revolutionizing Credit Scoring: Coursera
  • Test, Learn, Evolve: Usability Testing in Figma: Coursera
  • Instagram Monetization: Collaborate with Brands: Coursera
  • La evolución de los medios deportivos: Real Madrid Graduate School Universidad Europea
  • Unreal Engine Blueprints – AI & Game System Architecture: EDUCBA
  • Economics of Reforms and Regulations: O.P. Jindal Global University
  • New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok