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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    351 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Finance

    Skills you'll gain: Portfolio Management, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Analytics, Financial Trading, Financial Analysis, R Programming, Trend Analysis, Investments, Statistical Analysis, Risk Analysis, Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Digital Advertising, Digital Content, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Data Analytics for Business

    Skills you'll gain: Data Governance, Data Management, Business Analytics, Analytics, Data Quality, Data Ethics, Data Analysis, Business Intelligence, Big Data, Information Systems, Organizational Structure, Data Access, Relational Databases, SQL, Data Storage, Cloud Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Data Analytics

    Skills you'll gain: Data Storytelling, Rmarkdown, Data Validation, Data Literacy, Data Cleansing, Data Visualization, Data Presentation, Data Ethics, Interactive Data Visualization, Google Sheets, Ggplot2, R (Software), Tableau Software, Spreadsheet Software, Data Analysis, LinkedIn, Object Oriented Programming (OOP), Data Structures, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    177K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    57 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Business Intelligence, Materials Management, Strategic Decision-Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    606 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Marketing Trends: Coursera
  • Custom Reports in Google Analytics: Coursera
  • Artificial Intelligence in Marketing: University of Virginia
  • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
  • Introduction to Digital Marketing: IBM
  • Introduction to Digital Marketing: University of California, Irvine
  • Introduction to Data Analytics for Business: University of Colorado Boulder
  • Digital Business Marketing with Easil: Coursera
  • Google Data Analytics: Google
  • Fundamentals of Analytics on AWS: Amazon Web Services

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Digital Marketing (13)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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