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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science: Foundations using R

    Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Plot (Graphics), Statistical Programming, Statistical Visualization, Ggplot2, R (Software), Dimensionality Reduction, Data Visualization Software, Data Integration, Knitr, Data Sharing, GitHub, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Program Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Program Management, Risk Management, Stakeholder Engagement, AI Enablement, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, Business Risk Management, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, AI Personalization, Governance, Automation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Corporate Communications, Strategic Communication, Journalism, Media Strategy, Branding, Brand Management, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Awareness, Brand Strategy, Marketing Management, Internal Communications, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX), Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    159 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Cloud Fundamentals: Core Infrastructure

    Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Containerization, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Virtual Networking, Cloud Computing, Application Development, Generative AI Agents, Data Storage Technologies, Cloud Computing Architecture, Network Infrastructure, Serverless Computing, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Sales Management, Data Management, Customer Data Management, Databases, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Planning: Putting It All Together

    Skills you'll gain: Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement, Technical Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Emory University

    Weight Management: Beyond Balancing Calories

    Skills you'll gain: Nutrition and Diet, Physiology, Stress Management, Health And Wellness Coaching, Behavioral Health, Biology, Mindfulness, Resilience, Exercise Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Initiating and Planning Projects

    Skills you'll gain: Project Planning, Planning, Project Management, Work Breakdown Structure, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Leadership Skills

    Skills you'll gain: Leadership, Organizational Change, Organizational Leadership, Team Leadership, Change Management, Leadership and Management, Business Leadership, Business Ethics, Initiative and Leadership, Strategic Leadership, Self-Awareness, Culture Transformation, Personal Development, Decision Making, Emotional Intelligence, Influencing, Ethical Standards And Conduct, Empowerment, Communication Strategies, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular brand management courses

  • The Strategy of Content Marketing: University of California, Davis
  • Data Science: Foundations using R: Johns Hopkins University
  • Generative AI for Program Managers: IBM
  • Working with the Media: University of Colorado Boulder
  • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
  • Google Cloud Fundamentals: Core Infrastructure: Google Cloud
  • Sales and CRM Overview: Salesforce
  • Project Planning: Putting It All Together: Google
  • Weight Management: Beyond Balancing Calories: Emory University
  • Brand Awareness Using Digital Brand Activation: Coursera

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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