Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Skills you'll gain: Test Driven Development (TDD), Unit Testing, Test Planning, Debugging, Browser Compatibility, Performance Testing, Security Testing, Software Testing, System Testing, Test Script Development, Behavior-Driven Development, API Testing, Code Coverage, Integration Testing, Test Case, Test Automation, Test Tools, Issue Tracking, Code Review, Continuous Delivery
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Query Languages, Data Manipulation
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Marketing, Public Health, Substance Abuse, Business Ethics, Social Impact, Higher Education, Regulatory Compliance, FinTech, Mental and Behavioral Health, Behavioral Economics, Advertising, Analytics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Goal Setting, Empathy & Emotional Intelligence, Emotional Intelligence, Smart Goals, Personal Development, Overcoming Obstacles, Productivity, Positive Behavior Support, Optimism, Self-Awareness, Self-Motivation, Growth Mindedness, Cognitive flexibility, Psychology, Creativity, Curiosity
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, Artificial Intelligence, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Modeling, Operational Databases, Performance Tuning
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months