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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    U

    University of California, Davis

    Self-Assessment

    Skills you'll gain: Self-Awareness, Personal Attributes, Personal Development, Research, Student-Centred Learning, Lifelong Learning, Goal Setting, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Narrative Economics

    Skills you'll gain: Behavioral Economics, Storytelling, Economics, Forecasting, Socioeconomics, Social Studies, Market Dynamics, Consumer Behaviour, Analysis, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    874 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Owners

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Deep Learning, Machine Learning, Stakeholder Engagement, Context Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    I

    IBM

    IBM & Darden Digital Strategy

    Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Statistical Visualization, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Apache Hadoop, Product Lifecycle Management, Generative AI, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    50K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Agile Software Development, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Usability Testing, Responsive Web Design, Agile Methodology, Kanban Principles, User Flows, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Data Entry, Analytical Skills, Business Analysis, Quantitative Research, Problem Solving, Smart Goals

    4.7
    Rating, 4.7 out of 5 stars
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    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    T

    The University of Edinburgh

    Introduction to Philosophy

    Skills you'll gain: Liberal Arts, Political Sciences, Research, Psychology, Social Studies, Scientific Methods, Research Methodologies, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    9.7K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Digital Media Strategy, Campaign Management, Business Analytics, Content Marketing, Marketing Management, Marketing, Web Analytics, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
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    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Market Data, Market Dynamics, Portfolio Risk, Market Trend, Market Analysis

    4.3
    Rating, 4.3 out of 5 stars
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    229 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    7.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Wesleyan University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Sociology, Empathy & Emotional Intelligence, Behavior Management, Conflict Management, Research, Diversity Awareness, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.1K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Self-Assessment: University of California, Davis
  • Narrative Economics: Yale University
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • Generative AI for Product Owners: IBM
  • IBM & Darden Digital Strategy: IBM
  • IBM UI/UX Designer: IBM
  • Ask Questions to Make Data-Driven Decisions: Google
  • Introduction to Philosophy: The University of Edinburgh
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Forex - Trading Around the World: Interactive Brokers

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