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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    B

    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Virginia

    Managerial Accounting Fundamentals

    Skills you'll gain: Management Accounting, Cost Accounting, Operating Cost, Cost Benefit Analysis, Cost Management, Budget Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
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    841 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Michigan

    Financial Technology (Fintech) Innovations

    Skills you'll gain: Payment Systems, FinTech, Blockchain, Payment Processing, Financial Inclusion, Mobile Banking, Emerging Technologies, Investment Management, Wealth Management, Asset Management, Investments, Fundraising, Banking, Capital Markets, Consumer Lending, Credit Risk, Financial Trading, Portfolio Management, Financial Systems, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
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    2.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics, Brand Awareness, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
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    602 reviews

    Beginner · Specialization · 3 - 6 Months

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    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Pennsylvania

    What is Compliance?

    Skills you'll gain: Compliance Management, Compliance Training, Regulation and Legal Compliance, Legal Risk, Law, Regulation, and Compliance, Governance Risk Management and Compliance, Compliance Reporting, Regulatory Requirements, Compliance Auditing, Risk Management, Operational Risk, Governance, Risk Mitigation, Strategic Planning, Risk Analysis, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    Universitat Autònoma de Barcelona

    Kit básico (para evitar los errores más frecuentes) de finanzas

    Skills you'll gain: Financial Planning, Risk Management, Behavioral Economics, Wealth Management, Budgeting, Budget Management, Fraud detection, Loans, Insurance, Consumer Behaviour, Decision Making, Empowerment, Psychology

    4.6
    Rating, 4.6 out of 5 stars
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    143 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    46 reviews

    Intermediate · Course · 1 - 3 Months

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    U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Beginner · Course · 1 - 3 Months

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    Alberta Machine Intelligence Institute

    Introduction to Generative AI: Concepts and Techniques

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Large Language Modeling, ChatGPT, OpenAI API, Open Source Technology, Responsible AI, Embeddings, Artificial Intelligence, Data Ethics, Natural Language Processing, Information Privacy

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    H

    HubSpot Academy

    Sales Training: Inbound Business Strategy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

    4.8
    Rating, 4.8 out of 5 stars
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    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Economics of Health Care Delivery

    Skills you'll gain: Managed Care, Health Systems, Health Care Administration, Health Care Procedure and Regulation, Health Care, Value-Based Care, Medicaid, Insurance, Health Policy, Medicare, Economics, Behavioral Economics, Supply And Demand, Market Dynamics, Long Term Care, Payment Systems, Hospice

    4.8
    Rating, 4.8 out of 5 stars
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    695 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Managerial Accounting Fundamentals: University of Virginia
  • Financial Technology (Fintech) Innovations: University of Michigan
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Sports Marketing: Northwestern University
  • What is Compliance?: University of Pennsylvania
  • Kit básico (para evitar los errores más frecuentes) de finanzas: Universitat Autònoma de Barcelona
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • Mindware: Critical Thinking for the Information Age : University of Michigan
  • Introduction to Generative AI: Concepts and Techniques: Alberta Machine Intelligence Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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