• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook

    Skills you'll gain: Facebook, Promotional Strategies, Marketing Strategies, Product Promotion, Driving engagement, Social Media, Social Media Marketing, Digital Assets, E-Commerce, Business Process Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Исследование и генерация данных для принятия бизн.-реш.

    Skills you'll gain: Sampling (Statistics), Statistical Analysis, Business Analytics, Statistics, Quantitative Research, Data Analysis, Data Visualization, Statistical Methods, Data-Driven Decision-Making, Microsoft Excel, Analytical Skills, Descriptive Statistics, Probability Distribution, Influencing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Abrechnung und Zahlung auf Pinterest

    Skills you'll gain: Pinterest, Billing, Billing Systems, Advertising Campaigns, Advertising, Payment Processing, Payment Systems, Business Marketing, Social Media Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Regression Analysis

    Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Logistic Regression, Statistical Analysis, Data Analysis, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Feature Engineering, Data Preprocessing, Exploratory Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Designing with GenAI and Capstone Project

    Skills you'll gain: Peer Review, Adobe Firefly, Game Design, Generative AI, Adobe Creative Cloud, Graphic Design, Responsible AI, Adobe Photoshop, Design, Design Research, User Experience Design, Oral Expression, Prompt Engineering, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Economía del Cambio Climático

    Skills you'll gain: Climate Change Adaptation, Supply And Demand, Sustainable Development, Market Dynamics, International Relations, Climate Change Mitigation, Economics, Environmental Regulations, Environmental Policy, Mathematical Modeling, Tax Laws, Social Impact, Public Policies, Cost Benefit Analysis, Big Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cómo usar las funciones escondidas de Canva

    Skills you'll gain: Canva (Software), Color Theory, Design, Photo Editing, Graphic Design, Creative Design, Typography, Layout Design, Content Creation, Social Media, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Product Development, Go To Market Strategy, New Product Development, Data Visualization Software, Market Analysis, Target Market, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating a Data Transformation Pipeline with Cloud Dataprep

    Skills you'll gain: Data Manipulation, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Preprocessing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Analytics

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Machine Learning with TensorFlow on Google Cloud em Português Brasileiro

    Skills you'll gain: Feature Engineering, Responsible AI, Tensorflow, Model Deployment, Exploratory Data Analysis, Data Preprocessing, Google Cloud Platform, Keras (Neural Network Library), Data Quality, Embeddings, Data Strategy, Machine Learning, MLOps (Machine Learning Operations), Cloud Deployment, Model Evaluation, Applied Machine Learning, Unsupervised Learning, Dataflow, Data Analysis, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    92 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Supervised Learning Regression Classification Clustering

    Skills you'll gain: Supervised Learning, Data Modeling, Unsupervised Learning, Applied Machine Learning, Data Analysis, Regression Analysis, Classification Algorithms, Classification And Regression Tree (CART), Machine Learning Algorithms, Machine Learning, Decision Tree Learning, Predictive Analytics, Logistic Regression, Random Forest Algorithm, Bayesian Statistics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    K-Means Clustering 101: World Happiness Report

    Skills you'll gain: Unsupervised Learning, Applied Machine Learning, Plotly, Data Visualization, Machine Learning, Social Sciences, Socioeconomics, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…285286287…387

In summary, here are 10 of our most popular marketing analytics courses

  • Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook: Coursera
  • Исследование и генерация данных для принятия бизн.-реш.: University of Illinois Urbana-Champaign
  • Abrechnung und Zahlung auf Pinterest: Coursera
  • Regression Analysis: University of Colorado Boulder
  • Designing with GenAI and Capstone Project: Xbox
  • Economía del Cambio Climático: Universitat Autònoma de Barcelona
  • Cómo usar las funciones escondidas de Canva: Coursera
  • Strategic Product Management: Board Infinity
  • Creating a Data Transformation Pipeline with Cloud Dataprep: Google Cloud
  • Machine Learning with TensorFlow on Google Cloud em Português Brasileiro: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok