• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with Pivot Tables: Build & Automate

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Analysis, Data Visualization Software, Data Security, Data Integrity, Automation

    5
    Rating, 5 out of 5 stars
    Ā·
    21 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    La evolución de los medios deportivos

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Analysis, Performance Measurement, Customer Analysis, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    16 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    معالجة Ų§Ł„ŲØŁŠŲ§Ł†Ų§ŲŖ ŁˆŲŖŲ­Ł„ŁŠŁ„ الأعمال ŲØŲ§Ų³ŲŖŲ®ŲÆŲ§Ł… برنامج Ų¬ŲÆŁˆŁ„ Ų§Ł„ŲØŁŠŲ§Ł†Ų§ŲŖ

    Skills you'll gain: Spreadsheet Software, Business Analysis, Data Manipulation, Excel Formulas, Data Analysis, Text Mining, Statistical Reporting, Data Presentation, Data Processing

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    31 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Grundlagen der GeschƤftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de SĆ£o Paulo

    Redes Ecológicas

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Visualization, Graph Theory, Exploratory Data Analysis, Environmental Science, Data Analysis, R Programming, Data Science, Probability Distribution

    5
    Rating, 5 out of 5 stars
    Ā·
    36 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • G

    Google Cloud

    Predict Visitor Purchases with a Classification Model in BQML

    Skills you'll gain: Model Evaluation, Logistic Regression, Exploratory Data Analysis, Predictive Analytics, Analytics, E-Commerce, Big Data, Applied Machine Learning, Data Analysis, Classification Algorithms

    Intermediate Ā· Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Surveys, Interactive Data Visualization, Stakeholder Communications, Presentations, Data Analysis, Data Management, Analysis

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Analysis with Python Project

    Skills you'll gain: Classification Algorithms, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Statistical Analysis, Unsupervised Learning, Data Mining, Analytics, Predictive Modeling, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Project Planning, Feature Engineering

    5
    Rating, 5 out of 5 stars
    Ā·
    7 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • G

    Google Cloud

    Weather Data in BigQuery

    Skills you'll gain: Big Data, Analytics, Query Languages, Google Cloud Platform, Data Processing, Data Analysis, Data Integration, Time Series Analysis and Forecasting

    Beginner Ā· Project Ā· Less Than 2 Hours

  • C

    Coursera

    Connectez vos outils Ć  Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Business Software, Systems Integration, Business Communication, Team Management, User Accounts, Marketing Communications

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of California, Irvine

    ė°ģ“ķ„° ģŠ¤ķ† ė¦¬ķ…”ė§

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics

    Mixed Ā· Course Ā· 1 - 4 Weeks

1…304305306…386

In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis with Pivot Tables: Build & Automate:Ā EDUCBA
  • La evolución de los medios deportivos:Ā Real Madrid Graduate School Universidad Europea
  • Agile Dashboards for Data-Driven Decision-Making:Ā Duke University
  • معالجة Ų§Ł„ŲØŁŠŲ§Ł†Ų§ŲŖ ŁˆŲŖŲ­Ł„ŁŠŁ„ الأعمال ŲØŲ§Ų³ŲŖŲ®ŲÆŲ§Ł… برنامج Ų¬ŲÆŁˆŁ„ Ų§Ł„ŲØŁŠŲ§Ł†Ų§ŲŖ:Ā Coursera
  • Grundlagen der GeschƤftsstrategie:Ā University of Virginia
  • Redes Ecológicas:Ā Universidade de SĆ£o Paulo
  • Predict Visitor Purchases with a Classification Model in BQML:Ā Google Cloud
  • Mixed Methods Research: Bridging Qualitative & Quantitative:Ā Coursera
  • Data Analysis with Python Project :Ā University of Colorado Boulder
  • Weather Data in BigQuery:Ā Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok