Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Data Warehousing, Apache Hadoop, Distributed Computing, Scalability, Databases, Transaction Processing, Database Systems, Database Design, Database Management Systems, Relational Databases, Database Management, Database Architecture and Administration, Cloud Computing, Machine Learning Software, Query Languages, Big Data, Data Processing, Machine Learning, SQL, Data Access
Intermediate · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Growth Strategies, Entrepreneurship, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, New Business Development, Product Development, Operational Efficiency, Product Strategy, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Customer Insights, Leadership and Management, Fundraising
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: R Programming, Rmarkdown, Tidyverse (R Package), Ggplot2, Data Import/Export, Data Visualization, Data Analysis, Data Visualization Software, Data Science, Data Manipulation, Data Storytelling, Statistical Analysis, Data Cleansing, Data Integration, Data Transformation, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Salesforce Development, Salesforce, Analytics, Data Import/Export, Data Presentation, Data Analysis, Business Reporting, Data Cleansing, Data Management, Interactive Data Visualization, Data Sharing, Data Validation, Data Security
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Statistical Analysis, Unsupervised Learning, Data Mining, Analytics, Predictive Modeling, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Project Planning, Feature Engineering
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Data Manipulation, Data Analysis, Python Programming, Data Transformation, Data Structures, Data Import/Export, Software Installation
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Time Series Analysis and Forecasting, R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Production, Photo/Video Production and Technology, Cinematography, Music
Beginner · Course · 1 - 4 Weeks