• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation Management

    Skills you'll gain: Innovation, Project Risk Management, Risk Management, New Product Development, Business Risk Management, Strategic Partnership, Product Development, Project Portfolio Management, New Business Development, Product Improvement, Continuous Improvement Process

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Human Capital, Employee Relations, Human Resource Strategy, Performance Metric, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Compensation Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Sound the Alarm: Detection and Response

    Skills you'll gain: Intrusion Detection and Prevention, Incident Response, Computer Security Incident Management, Threat Detection, Event Monitoring, Security Information and Event Management (SIEM), Incident Management, Security Management, Continuous Monitoring, Network Security, Network Monitoring, Splunk, Network Analysis, TCP/IP, Network Protocols, Query Languages

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Analytics, Digital Media Strategy, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    869 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Construction Management Fundamentals

    Skills you'll gain: Construction Management, Project Controls, Project Risk Management, Construction Estimating, Project Schedules, Construction Engineering, Cost Management, Sustainable Architecture, Change Control, Project Management, Contract Management, Timelines, Occupational Safety And Health, Engineering Management, Scheduling, Project Coordination, Sustainable Technologies, Construction Accounting, Project Implementation, Leadership Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    116 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Persona Development, Marketing, Marketing Strategies, Advertising, Customer Engagement, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Financial Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Return On Investment, Risk Management, Balance Sheet, Accounts Receivable, Business Risk Management, Credit Risk, Income Statement, Financial Acumen, Operational Risk, Resource Allocation, Proposal Development, Cash Management, Capital Budgeting, Cash Flows, Financial Analysis, Strategic Decision-Making, Operational Efficiency, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    374 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data

    Skills you'll gain: Apache Spark, Model Evaluation, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Classification Algorithms, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Preprocessing, Data Presentation, Scalability, Data Processing, MongoDB

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Web Applications for Everybody

    Skills you'll gain: Database Design, SQL, MySQL, PHP (Scripting Language), Relational Databases, JSON, jQuery, Hypertext Markup Language (HTML), Javascript and jQuery, Ajax, Databases, Data Modeling, Database Application, Database Development, Debugging, Web Applications, Object Oriented Programming (OOP), Web Development, Secure Coding, Javascript

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.3K reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
brand management free
brand management university of london
brand management: aligning business, brand and behaviour – university of london
brand management london business school
brand management certification
brand management and marketing
1…313233…834

In summary, here are 10 of our most popular brand management courses

  • Innovation Management: Fundação Instituto de Administração
  • Human Resources Analytics: University of California, Irvine
  • Sound the Alarm: Detection and Response: Google
  • Search Engine Optimization (SEO): University of California, Davis
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • Construction Management Fundamentals: University of Maryland, College Park
  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Attract and Engage Customers with Digital Marketing: Google
  • Financial Management: Duke University
  • Big Data: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok