Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Promotional Materials, Event Management, Logo Design, Email Marketing, Cross-Channel Marketing, Social Media Campaigns, Branding, Drive Engagement, Experience Design, Graphic and Visual Design, Typography, Design Elements And Principles, Color Theory
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months

Emory University
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Brand Marketing, Content Creation, Customer Engagement, Customer Acquisition Management, Marketing Materials, AI Personalization, Marketing Effectiveness, Social Media Content, Legal Risk, Intellectual Property
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Smart Goals, Concision, Performance Metric, Marketing Communications, Goal Setting, Digital Advertising, Internal Communications, Communication, Business Writing, Writing, Team Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Advertising Campaigns, Project Planning, Marketing Analytics, Agile Methodology, Process Improvement, Prioritization, Process Analysis, Performance Analysis
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Presentations
Mixed · Course · 1 - 3 Months

Skills you'll gain: Stakeholder Engagement, Business Metrics, Web Analytics, Business Analytics, Analytics, Key Performance Indicators (KPIs), Data Storytelling, Performance Analysis, Presentations, Stakeholder Communications, Marketing Analytics, Strategic Communication, Marketing Effectiveness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Facebook, Digital Marketing, Instagram, Program Evaluation, Project Closure, Analysis, Communication
Beginner · Course · 1 - 4 Weeks