Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Illinois Tech
Skills you'll gain: Database Design, Relational Databases, Database Systems, Database Management, NoSQL, Databases, Database Development, SQL, Big Data, Model Evaluation, Apache Hadoop, Database Management Systems, MySQL, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Exploratory Data Analysis, Transaction Processing, Data Preprocessing
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Amsterdam
Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Data Analysis, Histogram, Statistical Analysis, Box Plots, Process Improvement, Logistic Regression, Statistics, Variance Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Histogram, Data Analysis, Data Integrity, Descriptive Statistics, Data Visualization Software, Spreadsheet Software, Analytics, Statistical Analysis, Data Analysis Expressions (DAX), Statistical Methods, Descriptive Analytics, Automation
Beginner · Specialization · 1 - 3 Months

Yonsei University
Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: NoSQL, Big Data, Model Evaluation, Apache Hadoop, Recurrent Neural Networks (RNNs), Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Generative AI, Convolutional Neural Networks, Transfer Learning, Data Infrastructure, Data Cleansing, Real Time Data, Apache Kafka, Data Management, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months
University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Model Deployment, PySpark, Azure Synapse Analytics, Security Controls, Data Pipelines, Databases, Microsoft Azure, Apache Spark, Cloud Management, Extract, Transform, Load, Power BI, Data Lakes, Scalability, Data Management, Databricks, Data Governance, Data Visualization Software, Generative AI, Big Data, Feature Engineering
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Growth Strategies, Brand Awareness, Digital Design
Beginner · Guided Project · Less Than 2 Hours