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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Northeastern University

    Practical Engineering Data Mining: Techniques and Uses

    Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Skillshare

    Branding Building Blocks: Craft a Compelling Moodboard

    Skills you'll gain: Brand Strategy, Presentations, Branding, Design Thinking, Style Guides, Marketing Strategies, Graphic and Visual Design, Adobe Illustrator, Adobe Photoshop, Target Audience, Color Theory, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Household Surveys for Program Evaluation in LMICs

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Program Evaluation, Data Management, Data Collection, Data Analysis, Data Cleansing, Quantitative Research, Data Quality, Research Design, Sample Size Determination, Data Ethics

    Intermediate · Course · 1 - 3 Months

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    Sapienza University of Rome

    Macroeconomic Financial Accounts Course 2

    Skills you'll gain: Financial Policy, Financial Systems, Microsoft Excel, Financial Data, Governmental Accounting, Corporate Finance, Financial Accounting, International Finance, Data Analysis, Economics, Fiscal Management, Policty Analysis, Research, and Development, Financial Management, Quantitative Research, Public Administration, Behavioral Economics, Balance Sheet, International Relations, Data Import/Export

    Intermediate · Course · 1 - 3 Months

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    Coursera

    GenAI for IT Project Managers

    Skills you'll gain: IT Management, Project Risk Management, Risk Management, AI Product Strategy, Project Management, Internal Communications, Data Ethics, Generative AI, Case Studies, Innovation, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    DeepLearning.AI

    Retrieval Optimization: Tokenization to Vector Quantization

    Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning

    Beginner · Project · Less Than 2 Hours

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    Coursera

    Créer une enquête de satisfaction clients

    Skills you'll gain: Customer experience improvement, User Feedback, Dashboard, Customer Insights, Microsoft 365, Data Sharing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    AI-Augmented Decision-Making for Business Leaders

    Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Predictive Analytics, Business Strategy, Business Intelligence, Artificial Intelligence, Technical Communication, Culture Transformation, Risk Management, Ethical Standards And Conduct, Communication

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    AI Sales Calling with Vapi: Automated SAAS Demo Scheduler

    Skills you'll gain: Make.com, JSON, Outbound Calls, Application Programming Interface (API), Phone Sales, Booking (Sales), Sales Presentation, Setting Appointments, Systems Integration, No-Code Development, Calendar Management, Technical Sales, Automation, AI Personalization, Scheduling

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    SQL in Action: Querying, Aggregating, and Joining Data

    Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Bayesian Statistics: Excel to Python A/B Testing

    Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Machine Learning, Statistical Modeling, Predictive Analytics, Business Analytics, Data Analysis, Advanced Analytics, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Markov Model

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Boost Productivity with Gemini in BigQuery

    Skills you'll gain: Google Gemini, Gemini, Big Data, Data Analysis, Exploratory Data Analysis, AI Enablement, Data Preprocessing, Generative AI, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Practical Engineering Data Mining: Techniques and Uses: Northeastern University
  • Branding Building Blocks: Craft a Compelling Moodboard: Skillshare
  • Household Surveys for Program Evaluation in LMICs: Johns Hopkins University
  • Macroeconomic Financial Accounts Course 2: Sapienza University of Rome
  • GenAI for IT Project Managers: Coursera
  • Retrieval Optimization: Tokenization to Vector Quantization: DeepLearning.AI
  • Créer une enquête de satisfaction clients: Coursera
  • AI-Augmented Decision-Making for Business Leaders: Coursera
  • AI Sales Calling with Vapi: Automated SAAS Demo Scheduler: Coursera
  • SQL in Action: Querying, Aggregating, and Joining Data: Coursera

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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