Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Northeastern University
Skills you'll gain: Data Storytelling, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Generative AI, Web Scraping, Plotly, Operations Research, Supervised Learning, NoSQL, Database Theory, Exploratory Data Analysis, Extract, Transform, Load, Database Management, Database Systems, Time Series Analysis and Forecasting, Natural Language Processing
Earn a degree
Degree · 1 - 4 Years

Northeastern University
Skills you'll gain: Database Design, Enterprise Architecture, Data Governance, Database Theory, User Research, Stakeholder Engagement, Lean Methodologies, Algorithms, Database Management, Process Mapping, Unified Modeling Language, Process Analysis, Software Architecture, Responsive Web Design, Java, Cascading Style Sheets (CSS), Agile Methodology, Object Oriented Programming (OOP), Data Structures, Data Ethics
Earn a degree
Degree · 1 - 4 Years

Indian School of Business
Skills you'll gain: Business Strategy, Crisis Management, Strategic Planning, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Competitive Intelligence, Team Leadership, Business Ethics, Strategic Decision-Making, Value Propositions, Market Analysis, Market Opportunities
University Certificate · 6 - 12 Months

University of Colorado Boulder
Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Customer Insights, Google Analytics, Data Ethics
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation
Intermediate · Course · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Business Analysis, Predictive Modeling, Logistic Regression, Analytical Skills, Regression Analysis, Data Analysis, Data Preprocessing, Data Visualization
Mixed · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Predictive Modeling, Semantic Web, JSON, Statistical Methods, Data Manipulation
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
Intermediate · Guided Project · Less Than 2 Hours