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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    YouTube Planning: Script Engaging Videos

    Skills you'll gain: Storyboarding, Video Production, Storytelling, Scripting, Content Creation, Writing and Editing, AI Personalization

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Practical Engineering Data Mining: Techniques and Uses

    Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Instagram Visuals: Enhance Photography & Design

    Skills you'll gain: Design, Graphic and Visual Design, Photography, Photo Editing, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

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    Arizona State University

    Dark Data Basics - Understanding the Unknown

    Skills you'll gain: Computational Thinking, Data Strategy, Small Data, Unstructured Data, Data Access, Data Literacy, Data Analysis, Data Integration, Data Management, Data-Driven Decision-Making, Data Collection

    Beginner · Course · 1 - 3 Months

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    Packt

    Value-Based Selling

    Skills you'll gain: Selling Techniques, Consultative Selling, Value Propositions, Business Strategies, Marketing Strategies, Thought Leadership, Branding, Client Services, Innovation, Target Audience, Intellectual Property, Communication, Content Creation

    Intermediate · Course · 1 - 3 Months

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    Coursera

    SQL in Action: Querying, Aggregating, and Joining Data

    Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Как создавать команды и присоединяться к ним с помощью Canva

    Skills you'll gain: Collaborative Software, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

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    Universitat Autònoma de Barcelona

    Eye tracking y el estudio de la percepción visual

    Skills you'll gain: Research Design, Experimentation, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, UI/UX Research, Data Analysis, Report Writing, Data Ethics, User Research, Usability, Data Collection, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    AI-Augmented Decision-Making for Business Leaders

    Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Predictive Analytics, Business Strategy, Business Intelligence, Artificial Intelligence, Technical Communication, Culture Transformation, Risk Management, Ethical Standards And Conduct, Communication

    Beginner · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Data Acquisition, Risk, and Estimation

    Skills you'll gain: Sampling (Statistics), Estimation, Risk Analysis, Statistical Methods, Statistical Software, Return On Investment, Statistical Analysis, Sample Size Determination, R (Software), Data Analysis, Business Risk Management, Probability & Statistics, Statistical Inference, Project Estimation, Business Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Apply and Predict: Time Series Forecasting in Excel

    Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Correlation Analysis, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Climate Change Adaptation, Data Manipulation

    Mixed · Course · 1 - 3 Months

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    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Governance, Quality Assurance, Data Collection, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Design Strategies, Sampling (Statistics)

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    Rating, 5 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • YouTube Planning: Script Engaging Videos: Coursera
  • Practical Engineering Data Mining: Techniques and Uses: Northeastern University
  • Instagram Visuals: Enhance Photography & Design: Coursera
  • Dark Data Basics - Understanding the Unknown: Arizona State University
  • Value-Based Selling: Packt
  • SQL in Action: Querying, Aggregating, and Joining Data: Coursera
  • Как создавать команды и присоединяться к ним с помощью Canva: Coursera
  • Eye tracking y el estudio de la percepción visual: Universitat Autònoma de Barcelona
  • AI-Augmented Decision-Making for Business Leaders: Coursera
  • Data Acquisition, Risk, and Estimation: University of Colorado Boulder

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