• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Automating your BigQuery Data Pipeline with Cloud Dataprep

    Skills you'll gain: Data Pipelines, Data Import/Export, Data Processing, Data Manipulation, SQL, Data Transformation, Google Cloud Platform, Big Data, Data Management, Cloud Storage

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Sapienza University of Rome

    Macroeconomic Financial Accounts Course 2

    Skills you'll gain: Financial Policy, Financial Systems, Microsoft Excel, Financial Data, Governmental Accounting, Corporate Finance, Financial Accounting, International Finance, Data Analysis, Economics, Fiscal Management, Policty Analysis, Research, and Development, Financial Management, Quantitative Research, Public Administration, Behavioral Economics, Balance Sheet, International Relations, Data Import/Export

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep: Google Cloud Certified Associate Cloud Engineer

    Skills you'll gain: Kubernetes, Google Cloud Platform, Serverless Computing, Cost Management, Cloud Infrastructure, Cloud Computing Architecture, Cloud Services, Cloud Computing, Infrastructure As A Service (IaaS), Hybrid Cloud Computing, Cloud Management, Data Processing, System Monitoring, Application Performance Management, Cloud Security, Big Data, Identity and Access Management, Data Warehousing, Key Management, Virtual Private Networks (VPN)

    Intermediate · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution

    Skills you'll gain: Anomaly Detection, Model Deployment, Google Cloud Platform, Cloud Deployment, Image Analysis, Predictive Analytics, Computer Vision

    Beginner · Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत

    Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Operaciones de ventas de Salesforce

    Skills you'll gain: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Operations, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Order Management, Product Knowledge, B2B Sales, Customer Support, Sales, Dashboard

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    R البرمجة باستخدام لغة

    Skills you'll gain: R Programming, Statistical Programming, Statistical Analysis, Debugging, Data Analysis, Simulations, Programming Principles, Integrated Development Environments, Data Import/Export, Data Structures, Data Manipulation, Computer Programming, Performance Tuning, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Get Ready to Sell: Guided Projects and Portfolio Development

    Skills you'll gain: Sales Process, Sales, Sales Management, Sales Strategy, General Sales Practices, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Interviewing Skills, Prospecting and Qualification, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Linear Regression & Predictive Modeling with SPSS

    Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Predictive Modeling, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Statistical Analysis, Scatter Plots, Microsoft Excel

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Financial Insights and Analysis with QUILL

    Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Data-Driven Decision-Making, Financial Statements, Text Mining, Market Intelligence, Unstructured Data, Financial Market, Artificial Intelligence, Analysis, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    First Steps in Python with Jupyter Notebooks

    Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Data Science, Generative AI, Development Environment, Computer Programming, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    SPSS: Apply & Evaluate Cluster Analysis Techniques

    Skills you'll gain: Unsupervised Learning, SPSS, Applied Machine Learning, Machine Learning, Data Preprocessing, Machine Learning Algorithms, Statistical Analysis, Model Evaluation, Data Analysis, Statistical Methods, Data Visualization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 4 Weeks

1…339340341…386

In summary, here are 10 of our most popular marketing analytics courses

  • Automating your BigQuery Data Pipeline with Cloud Dataprep: Google Cloud
  • Macroeconomic Financial Accounts Course 2: Sapienza University of Rome
  • Exam Prep: Google Cloud Certified Associate Cloud Engineer: Whizlabs
  • Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution: Google Cloud
  • Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत: Goldman Sachs
  • Operaciones de ventas de Salesforce: Salesforce
  • R البرمجة باستخدام لغة: Johns Hopkins University
  • Get Ready to Sell: Guided Projects and Portfolio Development: Zoho Corporation
  • Linear Regression & Predictive Modeling with SPSS: EDUCBA
  • GenAI for Financial Insights and Analysis with QUILL: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok