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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.9K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Operations and Process Management

    Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Continuous Improvement Process, Process Mapping, Quality Management, Workflow Management, Operational Excellence, Return On Investment, Change Management, Performance Measurement, Risk Management, Business Technologies, Project Management, Pareto Chart

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 Fundamentals

    Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Collaborative Software, Microsoft Office, Productivity Software, Data Import/Export, Microsoft Windows, Editing, Document Management, Technical Documentation, Writing, Computer Literacy, Web Content Accessibility Guidelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Brand Awareness, Marketing, Brand Management, Customer Engagement, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Entrepreneurship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Data Preprocessing, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    278 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Amazon Web Services

    AWS Fundamentals

    Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon Web Services, Serverless Computing, Amazon DynamoDB, Cloud Computing, Amazon S3, Scalability, Cloud Infrastructure, Event-Driven Programming, Cloud Storage, Solution Architecture, Cloud Computing Architecture, Data Migration, API Gateway, Amazon Elastic Compute Cloud, Public Cloud, Database Systems, Software Architecture, Cloud Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.8K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Object Oriented Java Programming: Data Structures and Beyond

    Skills you'll gain: Unit Testing, Growth Mindedness, Data Structures, Graph Theory, Event-Driven Programming, Social Network Analysis, Interactive Data Visualization, Java, Java Programming, Network Analysis, Object Oriented Programming (OOP), Technical Communication, User Interface (UI), JUnit, Object Oriented Design, Computer Programming, Adaptability, Performance Tuning, Algorithms, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Risk Management

    Skills you'll gain: Threat Modeling, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Business Risk Management, Risk Management Framework, Risk Mitigation, Vulnerability Assessments, Asset Management, Disaster Recovery, Security Controls

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Mastering Money: Risk, Wealth, and Our Economy

    Skills you'll gain: Insurance, Portfolio Risk, Supply And Demand, Insurance Policies, Risk Management, Investments, Wealth Management, Risk Management Framework, Portfolio Management, Market Dynamics, Financial Planning, Investment Management, Finance, Economics, Asset Management, Financial Management, Economic Development, Behavioral Economics, Cost Benefit Analysis, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular brand management courses

  • Google Ads for Beginners: Coursera
  • Operations and Process Management: Illinois Tech
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Microsoft 365 Fundamentals: Microsoft
  • Building Your Artistic Brand: University of Colorado Boulder
  • Sports Performance Analytics: University of Michigan
  • AWS Fundamentals: Amazon Web Services
  • Object Oriented Java Programming: Data Structures and Beyond: University of California San Diego
  • Introduction to Google SEO: University of California, Davis
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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