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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    SQL Window Functions for Analytics

    Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations: Data, Data, Everywhere

    Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Google Sheets, Business Analytics, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Collection, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    121K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Classification Algorithms, Applied Machine Learning, Data Visualization, Design Thinking, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Data Validation, Machine Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    251 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Predictive Analytics & Modeling with Minitab

    Skills you'll gain: Data-Driven Decision-Making, Minitab, Regression Analysis, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Predictive Analytics, Statistical Methods, Descriptive Statistics, Analytics, Business Analytics, Predictive Modeling, Forecasting, Advanced Analytics, Statistical Modeling, Quantitative Research, Case Studies

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate, Evaluate, and Optimize Email Marketing

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Performance Analysis, Performance Measurement, Quality Assurance, Campaign Management, Performance Metric, Benchmarking, Marketing Effectiveness, HubSpot CRM, Automation, Key Performance Indicators (KPIs), Marketing Analytics, Data-Driven Decision-Making, Personalized Service, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Practical Predictive Analytics: Models and Methods

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Data Analysis, R Programming, Statistical Methods, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Classification Algorithms, Probability & Statistics, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    323 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Insights, Data Quality, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Cross Selling, Upselling, Predictive Analytics, Data-Driven Decision-Making, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • SQL Window Functions for Analytics: Coursera
  • Foundations: Data, Data, Everywhere: Google
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Predictive Analytics & Modeling with Minitab: EDUCBA
  • Automate, Evaluate, and Optimize Email Marketing: Coursera
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Forecasting Models for Marketing Decisions: Emory University
  • Practical Predictive Analytics: Models and Methods: University of Washington
  • Preparando o Marketing Digital: Fundação Instituto de Administração

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