• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidades AnƔhuac

    Visualización de datos efectiva

    Skills you'll gain: Interactive Data Visualization, Infographics, Data Storytelling, Data Presentation, Data Visualization Software, User Experience Design, Multimedia, Statistical Visualization, Data Analysis, Information Architecture, Design Elements And Principles

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    String Manipulation in C#: Develop a WordWand App

    Skills you'll gain: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    P

    Packt

    Wild Leadership: Adaptability, Resilience, & Teamwork

    Skills you'll gain: Teamwork, Team Building, Leadership, Adaptability, Strategic Leadership, Resilience, Professional Development, Diversity and Inclusion, Productivity, Decision Making, Personal Development, Business, Problem Solving, Self-Awareness, Change Management

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep: Google Cloud Certified Associate Cloud Engineer

    Skills you'll gain: Kubernetes, Google Cloud Platform, Serverless Computing, Cloud-Native Computing, Cost Management, Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Infrastructure As A Service (IaaS), Hybrid Cloud Computing, Cloud Management, Data Processing, System Monitoring, Application Performance Management, Cloud Security, Big Data, Identity and Access Management, Data Warehousing, Cloud Services, Virtual Private Networks (VPN)

    Intermediate Ā· Specialization Ā· 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Founder's Legacy

    Skills you'll gain: Governance, People Management, Team Building, Team Management, Relationship Management, Financial Management, Business Leadership, Leadership Development, Organizational Leadership, Personal Development, Overcoming Obstacles, Leadership, Entrepreneurship, Resilience, Innovation, Entrepreneurial Finance, Business Strategy, Culture Transformation, Business Operations, Growth Strategies

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Azure Compute and Application Architecture Solutions

    Skills you'll gain: Microsoft Azure, Real Time Data, Serverless Computing, Cloud Applications, Virtual Machines, Cloud Computing Architecture, Microservices, Event-Driven Programming, Solution Architecture, Infrastructure As A Service (IaaS), Cloud Services, Containerization, Application Programming Interface (API)

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • G

    Google Cloud

    Caching and Datagroups with LookML

    Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Data Management, Data Warehousing, Data Visualization Software, Data Analysis

    Intermediate Ā· Project Ā· Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Project on Recommendation Engine - Book Recommender

    Skills you'll gain: Data Preprocessing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Scikit Learn (Machine Learning Library), Python Programming, Data Analysis, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    11 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 2

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    P

    Pearson

    Skill Up with Python: Data Science and Machine Learning Recipes

    Skills you'll gain: Pandas (Python Package), Web Scraping, Python Programming, Jupyter, Image Analysis, Data Manipulation, Computer Vision, Data Analysis, Natural Language Processing, Data Visualization Software, Matplotlib, Data Import/Export, Unstructured Data, Data Collection

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 3

    Skills you'll gain: Predictive Modeling, Model Evaluation, Regression Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Statistical Inference, Business Analytics, Data Analysis, Statistical Analysis, Probability Distribution, Estimation, Machine Learning

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Machine Learning in Python: Analyze & Apply

    Skills you'll gain: Matplotlib, NumPy, Pandas (Python Package), Applied Machine Learning, Python Programming, Scikit Learn (Machine Learning Library), Data Visualization, Supervised Learning, Feature Engineering, Machine Learning, Natural Language Processing, Machine Learning Algorithms, Text Mining, Data Manipulation, Unsupervised Learning, Model Evaluation, Data Preprocessing, Classification Algorithms

    Mixed Ā· Course Ā· 1 - 4 Weeks

1…359360361…386

In summary, here are 10 of our most popular marketing analytics courses

  • Visualización de datos efectiva:Ā Universidades AnĆ”huac
  • String Manipulation in C#: Develop a WordWand App :Ā Coursera
  • Wild Leadership: Adaptability, Resilience, & Teamwork:Ā Packt
  • Exam Prep: Google Cloud Certified Associate Cloud Engineer:Ā Whizlabs
  • Founder's Legacy:Ā Packt
  • Azure Compute and Application Architecture Solutions:Ā Whizlabs
  • Caching and Datagroups with LookML:Ā Google Cloud
  • Project on Recommendation Engine - Book Recommender:Ā EDUCBA
  • Data Science Fundamentals Part 2: Unit 2:Ā Pearson
  • Skill Up with Python: Data Science and Machine Learning Recipes:Ā Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok