• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Website Modernization with Generative AI on Google Cloud

    Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Information Architecture, Google Cloud Platform, Prompt Engineering, Content Management, User Interface and User Experience (UI/UX) Design

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Create a RAG Application with BigQuery

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Big Data, Google Gemini, Data Processing, Identity and Access Management, Google Cloud Platform, LLM Application

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Network Visualization and Intervention

    Skills you'll gain: Data Visualization, Network Analysis, Relational Databases, Data Visualization Software, Social Network Analysis, Data Storytelling, Data Analysis, Data Manipulation, Social Impact, Human Factors, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    ETL pipelines con Python: recopila datos de Spotify

    Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Development Environment, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Pengantar Analisis Data di Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Dashboard, Analytics, Data Visualization Software, Data Storytelling, Big Data, Interactive Data Visualization, Data Presentation, Google Cloud Platform, SQL, Business Analytics, Cloud Storage, Data Warehousing, Data Storage Technologies

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Online Data Migration to BigQuery using Striim

    Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Management, Cloud Deployment

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Dataplex: Qwik Start - Console

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud Management, Cloud API, Data Infrastructure, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Líder: potencia la creatividad en equipos centennials

    Skills you'll gain: Team Building, Team Management, Cognitive flexibility, Creativity, Team Leadership, Innovation, Collaboration, Open Mindset, Employee Engagement, Internal Communications, Adaptability

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Complete SAS Guide - Learn SAS and Become a Data Ninja

    Skills you'll gain: SAS (Software), Data Import/Export, Data Manipulation, Predictive Modeling, Statistical Analysis, SQL, Logistic Regression, Regression Analysis, R (Software), Data Analysis, Pandas (Python Package), Excel Macros, Statistical Hypothesis Testing, Software Installation, Data Cleansing, System Configuration

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Statistical Learning for Engineering Part 1

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Machine Learning Software, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Logistic Regression, Unstructured Data, Model Evaluation, Dimensionality Reduction

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Modern HTML5 & Responsive Web Development Mastery

    Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Bootstrap (Front-End Framework), UI Components, Javascript and jQuery, Front-End Web Development, Usability, Web Development, Browser Compatibility, User Interface (UI), Interactive Design, Javascript, Creative Design, Web Design and Development, Typography, Web Analytics and SEO, Wireframing

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    Attention Mechanism - Português Brasileiro

    Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Embeddings, Text Mining

    Intermediate · Course · 1 - 4 Weeks

1…361362363…386

In summary, here are 10 of our most popular marketing analytics courses

  • Website Modernization with Generative AI on Google Cloud: Google Cloud
  • Create a RAG Application with BigQuery: Google Cloud
  • Network Visualization and Intervention: Johns Hopkins University
  • ETL pipelines con Python: recopila datos de Spotify: Coursera
  • Pengantar Analisis Data di Google Cloud: Google Cloud
  • Online Data Migration to BigQuery using Striim: Google Cloud
  • Dataplex: Qwik Start - Console: Google Cloud
  • Líder: potencia la creatividad en equipos centennials: UBITS
  • Complete SAS Guide - Learn SAS and Become a Data Ninja: Packt
  • Statistical Learning for Engineering Part 1: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok