Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Information Architecture, Google Cloud Platform, Prompt Engineering, Content Management, User Interface and User Experience (UI/UX) Design
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Big Data, Google Gemini, Data Processing, Identity and Access Management, Google Cloud Platform, LLM Application
Intermediate · Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Visualization, Network Analysis, Relational Databases, Data Visualization Software, Social Network Analysis, Data Storytelling, Data Analysis, Data Manipulation, Social Impact, Human Factors, Innovation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Development Environment, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Dashboard, Analytics, Data Visualization Software, Data Storytelling, Big Data, Interactive Data Visualization, Data Presentation, Google Cloud Platform, SQL, Business Analytics, Cloud Storage, Data Warehousing, Data Storage Technologies
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Management, Cloud Deployment
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud Management, Cloud API, Data Infrastructure, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Team Building, Team Management, Cognitive flexibility, Creativity, Team Leadership, Innovation, Collaboration, Open Mindset, Employee Engagement, Internal Communications, Adaptability
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Data Import/Export, Data Manipulation, Predictive Modeling, Statistical Analysis, SQL, Logistic Regression, Regression Analysis, R (Software), Data Analysis, Pandas (Python Package), Excel Macros, Statistical Hypothesis Testing, Software Installation, Data Cleansing, System Configuration
Beginner · Course · 3 - 6 Months

Northeastern University
Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Statistical Modeling, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Machine Learning Software, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Logistic Regression, Unstructured Data, Model Evaluation, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Bootstrap (Front-End Framework), UI Components, Javascript and jQuery, Front-End Web Development, Usability, Web Development, Browser Compatibility, User Interface (UI), Interactive Design, Javascript, Creative Design, Web Design and Development, Typography, Web Analytics and SEO, Wireframing
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Embeddings, Text Mining
Intermediate · Course · 1 - 4 Weeks