Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Data Ethics, Applied Machine Learning, Data Analysis, Artificial Intelligence, Machine Learning, Model Deployment
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Exploratory Data Analysis, Decision Making, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Data Management, Solution Design, Data Analysis, Needs Assessment, Requirements Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Real Time Data, Kibana, Query Languages, Data Modeling, Distributed Computing, SQL, NoSQL, Scalability, JSON, Performance Tuning, Text Mining, System Configuration, Geospatial Information and Technology
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Systems Design, Data Storage, Data Architecture, Data Warehousing, Data Migration, Data Analysis, Data Transformation, Data Management, Data Preprocessing, Automation, Data Security
Advanced · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Prompt Engineering, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Big Data, Model Deployment, Machine Learning, Data Preprocessing, Natural Language Processing
Beginner · Course · 1 - 3 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming
Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), NumPy, Data Wrangling, Data Transformation, Data Manipulation, Pivot Tables And Charts, Data Preprocessing, Data Cleansing, Data Analysis, Numerical Analysis, Statistical Analysis, Data Structures, Descriptive Statistics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Decision Tree Learning, Credit Risk, Random Forest Algorithm, Feature Engineering, Financial Modeling, Logistic Regression, Data Analysis, Statistical Machine Learning, Applied Machine Learning, Scikit Learn (Machine Learning Library), Pandas (Python Package), Machine Learning Methods, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Tensorflow, Artificial Intelligence, AI Workflows, Model Deployment, Big Data, Machine Learning, Prompt Engineering, Natural Language Processing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks