Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Coursera
Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Surveys, Survey Creation, Presentations, Data Presentation, Microsoft Excel, Customer Insights, Consumer Behaviour, Marketing Analytics, Marketing Strategies, Market Research, Marketing, Customer Analysis, Data Analysis, Data Storytelling, Data-Driven Decision-Making, Data Collection, Data Capture
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Safety Culture, Behavior Management, Accident Prevention, Occupational Safety and Health Administration (OSHA), Safety Training, Safety Assurance, Applied Behavior Analysis, Proactivity, Coaching, Constructive Feedback, Recognizing Others, Initiative and Leadership, Case Studies
Intermediate · Course · 1 - 4 Weeks
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Sales Strategy, Marketing Psychology, Marketing Materials, Copywriting, Sales, Sales Process, Selling Techniques, Consumer Behaviour, Marketing, Marketing Strategies, Target Audience, Promotional Strategies, ChatGPT
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Leadership Development, Intercultural Competence, Conflict Management, Leadership, Industrial and Organizational Psychology
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication
Beginner · Course · 1 - 4 Weeks