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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Packt

    Advanced Ecommerce Features and Optimization

    Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Product Improvement, Real Time Data, User Feedback, Payment Processing and Collection, Promotional Strategies

    Advanced · Course · 1 - 3 Months

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    Packt

    The Simplest Guide™ to Base SAS & Advanced SAS

    Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Matplotlib with Python: E-commerce Data Visualization

    Skills you'll gain: Matplotlib, Data Preprocessing, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Histogram, Data Analysis, Scatter Plots, Exploratory Data Analysis, Pandas (Python Package), Jupyter, Software Installation

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Build Apps and Fine-Tune LLMs Using the OpenAI API

    Skills you'll gain: OpenAI API, Prompt Engineering, Responsible AI, LLM Application, Image Analysis, Text Mining, Application Programming Interface (API), Generative AI, Artificial Intelligence, Natural Language Processing, Computer Vision, Development Environment

    Intermediate · Course · 1 - 3 Months

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    Packt

    Smart Work Strategies for Improved Productivity

    Skills you'll gain: Adaptability, Prioritization, Continuous Improvement Process, Goal Setting, Process Improvement, Data Management, Smart Goals, Team Management, Business Workflow Analysis, Collaboration, Technology Solutions, Change Management

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Mastering Digital Prospecting Foundations

    Skills you'll gain: Sales Prospecting, Lead Generation, Cross-Channel Marketing, Sales Development, Global Marketing, Communication Strategies, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, AI Personalization, Personalized Service, Customer Relationship Management (CRM) Software, Automation

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Explore Data with Gemini in BigQuery

    Skills you'll gain: Google Cloud Platform, Query Languages, Data Access, Gemini, Big Data, SQL, Ad Hoc Analysis, Analysis

    Beginner · Project · Less Than 2 Hours

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    EDUCBA

    Linear Regression with R: Build & Optimize

    Skills you'll gain: Model Evaluation, Regression Analysis, Applied Machine Learning, Data Visualization, Statistical Modeling, Feature Engineering, Predictive Modeling, Data Analysis, R Programming, Predictive Analytics, Exploratory Data Analysis, Supervised Learning, Statistical Analysis, Correlation Analysis, Probability & Statistics, Data Manipulation, Linear Algebra, Statistical Hypothesis Testing

    Mixed · Course · 1 - 4 Weeks

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    Packt

    The User Experience Team of One

    Skills you'll gain: User Research, Usability Testing, Stakeholder Engagement, User Experience Design, User Experience, Experience Design, Persona (User Experience), Workflow Management, Human Centered Design, User Centered Design, UI/UX Strategy, Wireframing, Prototyping, Design Thinking, Cross-Functional Collaboration, Information Architecture, Storytelling

    Beginner · Course · 1 - 3 Months

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    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Presentation, Data Storytelling, Technical Documentation, Software Documentation, Data Science, Version Control, Data Analysis, Data Processing, Data Cleansing, Analytical Skills, Data Wrangling, Analytics, Project Planning, Business Analysis, Data Validation

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Big Data with Hadoop: Apply MapReduce, Pig & Hive

    Skills you'll gain: Apache Hive, Big Data, JSON, Case Studies, Apache Hadoop, People Analytics, Policty Analysis, Research, and Development, Analytics, Data Analysis, Social Sciences, Data Wrangling, Data-Driven Decision-Making, Data Preprocessing, Data Processing, Business Analytics, Data Manipulation, Data Transformation, Query Languages, Debugging, Demography

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Designing and Querying Bigtable Schemas

    Skills you'll gain: Database Design, Google Cloud Platform, NoSQL, Data Access, Big Data, Command-Line Interface

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Ecommerce Features and Optimization: Packt
  • The Simplest Guide™ to Base SAS & Advanced SAS: Packt
  • Matplotlib with Python: E-commerce Data Visualization: EDUCBA
  • Build Apps and Fine-Tune LLMs Using the OpenAI API: Packt
  • Smart Work Strategies for Improved Productivity: Packt
  • Mastering Digital Prospecting Foundations: LearnQuest
  • Explore Data with Gemini in BigQuery: Google Cloud
  • Linear Regression with R: Build & Optimize: EDUCBA
  • The User Experience Team of One: Packt
  • Hands-On Python Challenge: TrendWave Media: Coursera

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