Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Data Visualization, Predictive Analytics, Unsupervised Learning, Data Cleansing, Matplotlib, Model Evaluation, Regression Analysis, Dimensionality Reduction, Exploratory Data Analysis, Descriptive Analytics, Supervised Learning, Data Science, Plot (Graphics), Data Analysis, Pandas (Python Package), Data-Driven Decision-Making, Time Series Analysis and Forecasting, Predictive Modeling, Visualization (Computer Graphics), Scientific Visualization
Credit offered
Mastertrack · 6 - 12 Months

University of Huddersfield
Skills you'll gain: Probability & Statistics, Exploratory Data Analysis, Graph Theory, Descriptive Statistics, Linear Algebra, Correlation Analysis, Integral Calculus, Matplotlib, Calculus, Computational Logic, Differential Equations, Data Visualization Software, Logical Reasoning, Theoretical Computer Science, Python Programming, Numerical Analysis, Applied Mathematics, Data Analysis, Mathematical Modeling, Advanced Mathematics
Earn a degree
Degree · 1 - 4 Years

University Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Looker (Software), Data Cleansing, Data Manipulation, Data Transformation, SQL, Big Data, Data Warehousing, Data Analysis, Query Languages, Data Integrity, Data Visualization Software, Data Import/Export, Google Sheets, Data Pipelines, Google Cloud Platform
Intermediate · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Deep Learning, Computer Vision, Reinforcement Learning, Unsupervised Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Descriptive Analytics, Transfer Learning, Strategic Decision-Making, Operations Research, Simulations, Presentations
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statement Analysis, Business Valuation, Descriptive Analytics, FinTech, Financial Statements, Derivatives, Social Determinants Of Health, Gerontology, Cloud Security, Portfolio Management, Strategic Decision-Making, Customer Analysis, Risk Analysis, Digital Transformation, Presentations, Assertiveness, Governance, Credit Risk, Financial Analysis, Health Policy
Earn a degree
Degree · 1 - 4 Years
Universidad de Palermo
Skills you'll gain: Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Strategic Marketing, Talent Management, Marketing, Customer Relationship Management, Strategic Leadership, Key Performance Indicators (KPIs), Enterprise Resource Planning, Branding, Marketing Management, Organizational Strategy, Consumer Behaviour, Technology Strategies, Brand Management, IT Management, Marketing Planning, People Development, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retrieval-Augmented Generation, LangChain, LLM Application, Vector Databases, Generative AI, Large Language Modeling, Prompt Engineering, Embeddings, Model Evaluation, Information Architecture, Text Mining
Intermediate · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Content Marketing, Operations Management, Forecasting, Lean Methodologies, Supply Chain Management, Process Analysis, Business Planning, Competitive Analysis
University Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Infographics, Time Series Analysis and Forecasting, Looker (Software), Data Visualization, Financial Forecasting, Marketing Analytics, Product Marketing, Transfer Learning, Applied Machine Learning, Operations Research, Random Forest Algorithm, Process Optimization, Statistical Machine Learning, Statistical Analysis
Credit offered
Mastertrack · 6 - 12 Months