• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Business Analysis Fundamentals

    Skills you'll gain: Stakeholder Management, Business Analysis, Project Management, Stakeholder Analysis, Analysis, Requirements Elicitation, Risk Management, Microsoft Power Platform, Business Process Improvement, Problem Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Processing IoT Hub data streams with Azure Stream Analytics

    Skills you'll gain: Microsoft Azure, Internet Of Things, Real Time Data, Data Storage, Query Languages, Peripheral Devices

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    Master of Science in Data Analytics Engineering

    Skills you'll gain: Data Storytelling, Text Mining, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Generative AI, Web Scraping, Plotly, Classification Algorithms, PyTorch (Machine Learning Library), Operations Research, Supervised Learning, NoSQL, Database Theory, Exploratory Data Analysis, Time Series Analysis and Forecasting, Natural Language Processing

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free
    Free
    C

    Coursera

    Notion for Beginners: Intro to AI Marketing Template Mastery

    Skills you'll gain: Marketing Automation, Marketing Planning, AI Enablement, Marketing Strategies, Marketing, Campaign Management, ChatGPT, Databases, Automation, Project Planning, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Freelance Editor Marketing: Attract Your Ideal Clients

    Skills you'll gain: Social Media, Social Media Marketing, Instagram, Video Editing, Professional Development, Customer Engagement, Branding, Marketing Collateral, Portfolio Management, Creativity

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    SkillsBooster Academy

    DeepSeek R1 for AI Marketing and Business Strategy

    Skills you'll gain: Marketing Automation, AI Enablement, Leadership, Dashboard, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Strategic Decision-Making, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Simplilearn

    Generative AI Course for Marketing, Sales, and Campaigns

    Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Social Media Marketing, Customer Retention, Customer Relationship Management, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Monitor and Optimize an Analytics Solution

    Skills you'll gain: Azure Synapse Analytics, Performance Tuning, System Monitoring, Data Lakes, Transact-SQL, Data Analysis Expressions (DAX), Star Schema, Microsoft Azure, Real Time Data, Power BI, Data Warehousing, Analytics, Apache Spark, Data Modeling, SQL Server Integration Services (SSIS), PySpark, Data Pipelines, Data Transformation, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Marketing: Grow Your Brand with AI Tools

    Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, MarTech, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Personalized Service, Content Creation, Social Media Content, Customer experience improvement, Web Content, Customer Engagement, Generative AI, Data-Driven Decision-Making, Automation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Responsible AI, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Business Marketing, AI Enablement, Governance, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, ChatGPT, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…585960…424

In summary, here are 10 of our most popular marketing analytics courses

  • Business Analysis Fundamentals: Microsoft
  • Processing IoT Hub data streams with Azure Stream Analytics: Coursera
  • Master of Science in Data Analytics Engineering: Northeastern University
  • Notion for Beginners: Intro to AI Marketing Template Mastery: Coursera
  • Freelance Editor Marketing: Attract Your Ideal Clients: Skillshare
  • DeepSeek R1 for AI Marketing and Business Strategy: SkillsBooster Academy
  • Introducción al Marketing de Redes Sociales con Visme: Coursera
  • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
  • Microsoft Fabric: Monitor and Optimize an Analytics Solution: Whizlabs
  • AI Marketing: Grow Your Brand with AI Tools: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok