Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

S.P. Jain Institute of Management and Research
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Operations Management, Working Capital, Business Valuation, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Production Planning, Consumer Behaviour, Six Sigma Methodology, Integrated Marketing Communications, Performance Analysis, Team Management, Organizational Change, Change Management, Promotional Strategies, Financial Statement Analysis, Technical Consulting
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Brand Awareness, Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Marketing, Marketing Analytics, Brand Management, Competitive Analysis, Data-Driven Decision-Making, Return On Investment, Forecasting, Gap Analysis
Beginner · Course · 1 - 4 Weeks

University of North Texas
Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Change Management, Business Writing, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Statistical Hypothesis Testing, Sales Process, Diversity Awareness, Conflict Management, Research
Earn a degree
Degree · 1 - 4 Years

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Intellectual Property, Technology Strategies, Business Strategy, Leadership, Ideation, Strategic Decision-Making, Emotional Intelligence
University Certificate · 6 - 12 Months
Universidad de Palermo
Skills you'll gain: Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Strategic Marketing, Talent Management, Marketing, Customer Relationship Management, Strategic Leadership, Key Performance Indicators (KPIs), Enterprise Resource Planning, Branding, Marketing Management, Organizational Strategy, Consumer Behaviour, Technology Strategies, Brand Management, IT Management, Marketing Planning, People Development, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months

CVS Health
Skills you'll gain: De-escalation Techniques, Greeting Customers, Cross Selling, Customer Service, Upselling, Conflict Management, Retail Store Operations, Transaction Processing, Customer Engagement, Professionalism, Company, Product, and Service Knowledge, Customer Complaint Resolution, Empathy, Verbal Communication Skills, Social Media, Active Listening, Communication, Non-Verbal Communication, Time Management
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Data Management, Customer Insights, Digital Marketing, Trend Analysis, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Complaint Resolution, Non-Verbal Communication, Oral Expression, Verbal Communication Skills, Customer experience improvement, Customer Service, Customer Inquiries, Service Improvement, Interpersonal Communications, Company, Product, and Service Knowledge, Communication
Intermediate · Course · 1 - 4 Weeks