Pricing strategy courses can help you learn market analysis, competitive pricing, value-based pricing, and dynamic pricing techniques. You can build skills in customer segmentation, pricing psychology, and revenue optimization. Many courses also introduce tools like Excel for data analysis, pricing software for simulations, and analytics platforms to track pricing performance, allowing you to apply these skills in real-world business scenarios.
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales
Intermediate · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Tax Compliance, Tax Laws, Compliance Reporting, Compliance Management, Regulatory Compliance, Corporate Tax, Tax, Document Management, International Finance
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

Indian School of Business
Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Business Planning, Securities Trading, Market Dynamics, Performance Measurement
Beginner · Specialization · 3 - 6 Months
Pricing strategy refers to the method companies use to price their products or services. It involves understanding market demand, costs, competition, and customer value to set prices that maximize profitability while remaining attractive to consumers. A well-defined pricing strategy is crucial because it directly impacts a company's revenue, market positioning, and overall business success. By effectively managing pricing, businesses can respond to market changes, optimize sales, and enhance customer satisfaction.‎
Careers in pricing strategy are diverse and can span various industries. Common job titles include Pricing Analyst, Revenue Manager, Pricing Strategist, and Market Research Analyst. These roles often involve analyzing data to inform pricing decisions, developing pricing models, and collaborating with marketing and sales teams. Professionals in this field can work in sectors such as retail, finance, technology, and manufacturing, where understanding pricing dynamics is essential for competitive advantage. ‎
To excel in pricing strategy, several key skills are essential. Analytical skills are crucial for interpreting data and market trends. Knowledge of economics and finance helps in understanding cost structures and pricing models. Additionally, strong communication skills are necessary for collaborating with cross-functional teams and presenting pricing strategies to stakeholders. Familiarity with tools and software for data analysis can also enhance your effectiveness in this role.‎
There are several online courses available that focus on pricing strategy. Notable options include the Pricing Strategy course, which covers fundamental concepts and practical applications. The Pricing Strategy Optimization Specialization offers a comprehensive approach, diving deeper into various aspects of pricing. These courses provide valuable insights and skills that can be applied directly to real-world scenarios.‎
Yes. You can start learning pricing strategy on Coursera for free in two ways:
If you want to keep learning, earn a certificate in pricing strategy, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
To learn pricing strategy effectively, start by exploring foundational courses that introduce key concepts and frameworks. Engage with practical case studies to see how pricing strategies are implemented in real businesses. Participate in discussions and forums to connect with peers and instructors, enhancing your understanding. Additionally, consider applying what you learn in your current role or through simulations to reinforce your knowledge and skills.‎
Pricing strategy courses typically cover a range of topics, including market analysis, customer value assessment, competitive pricing, and pricing models. Courses may also explore psychological pricing, dynamic pricing strategies, and the impact of pricing on consumer behavior. Understanding these topics equips you with the tools to develop effective pricing strategies that align with business goals and market conditions.‎
For training and upskilling employees in pricing strategy, courses like the Pricing Strategy in Practice course can be particularly beneficial. This course emphasizes practical applications and real-world scenarios, making it ideal for professionals looking to enhance their pricing skills. Additionally, the Customer Value in Pricing Strategy course focuses on understanding customer perceptions, which is vital for effective pricing decisions.‎