Amy Linde, MBA, is the Director of Strategic Communications in the IT division at Minnesota State University, Mankato, where she works at the intersection of technology, communication, and user experience. She focuses on internal and technical communication and user advocacy, helping teams design and stand up systems that are clear, usable, and aligned with user needs. She also leads the university’s video and professional media production team, supporting the creation of instructional, marketing, and strategic content used across the institution. With more than 20 years of experience across higher education and the private sector, Amy brings a practical, real-world perspective to teaching and has served as an adjunct instructor for undergraduate courses spanning general business, marketing, brand, design, and digital communication. Her approach helps learners build clarity, confidence, and strong communication practices in technology-driven environments.