本课程是针对具有一定汉语水平的外国学习者的中级商务汉语课程。课程共分为两篇六课,共需六周时间。“两篇”是根据学习内容的不同分为的公司入职篇和市场营销篇。其中公司入职篇包括:招聘广告、应聘面试、入职第一天;产品营销篇包括产品介绍、市场营销、售后服务。

Enjoy unlimited growth with a year of Coursera Plus for $199 (regularly $399). Save now.

(149 reviews)
Skills you'll gain
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

There are 7 modules in this course
在本单元,你将学习招聘启事中出现的主要信息,如职位、薪水、工作地点、任职条件等。
What's included
5 videos6 assignments1 peer review
在本单元,你将学习如何礼貌得体地回答面试官在面试时提出的 一些问题。
What's included
5 videos6 assignments1 peer review
在本单元,你将学习作为新员工进入公司 的第一天如何与同事进行简单的 交流。
What's included
5 videos6 assignments1 peer review
在本单元, 你将学习如何向客户介绍一种产品,如形状、颜色、大小等方面。
What's included
5 videos6 assignments1 peer review
在本单元,你将学习在市场营销中如何向客户推销产品以及中国特有的一些营销文化。
What's included
5 videos6 assignments1 peer review
在本单元,你将学习与售后服务相关 的口语表达,如作为客户如何投诉,作为售后部如何应对客户 的投诉。
What's included
5 videos6 assignments1 peer review
在本单元列出了所学六个单元的重点内容,请在此基础上进行复习,然后完成总测验的34道选择题。
What's included
1 reading1 assignment
Instructor

Offered by
Why people choose Coursera for their career




Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.




