Este curso ofrece una visión estratégica sobre las tendencias, retos y oportunidades que marcarán el futuro del marketing deportivo. El alumnado explorará estrategias de expansión internacional, la adaptación a contextos culturales diversos y casos de éxito global como el del Real Madrid C. F.
El futuro del marketing deportivo
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El futuro del marketing deportivo
This course is part of Marketing deportivo: La fórmula tecnológica Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Expandirse a mercados globales y adaptarse a diferencias culturales.
Diseñar modelos centrados en el fan con contenido y membresías personalizadas.
Crear ingresos modernos con productos digitales e innovación en pricing.
Skills you'll gain
- Digital Transformation
- Revenue Management
- Business Management
- Business Modeling
- Customer experience improvement
- Data-Driven Decision-Making
- Customer Engagement
- User Experience Design
- Content Strategy
- Metadata Management
- Augmented and Virtual Reality (AR/VR)
- Global Marketing
- Price Negotiation
- Marketing Strategy and Techniques
- Cultural Sensitivity
- Brand Management
- Artificial Intelligence
- Innovation
- Customer Relationship Management
- Personalized Service
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
6 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Marketing deportivo: La fórmula tecnológica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Examina estrategias para expandirse a mercados internacionales y aprovechar la diversidad cultural para impulsar el éxito en marketing. Aprende de los logros globales del Real Madrid y descubre cómo las marcas de clase mundial construyen su presencia internacional.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explora la transición del marketing tradicional hacia modelos que sitúan a los aficionados en el centro. Este módulo aborda experiencias personalizadas, contenido exclusivo, membresías y estrategias de marketing experiencial que fomentan una lealtad más profunda y un mayor compromiso por parte de los aficionados.
What's included
6 videos3 readings2 assignments1 discussion prompt
Descubre estrategias para diversificar las fuentes de ingresos en el marketing deportivo. Aprende enfoques innovadores en la venta de entradas, el merchandising, el contenido digital y las membresías premium que maximizan el crecimiento y garantizan la sostenibilidad a largo plazo.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Leadership and Management
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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